William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and crea
PRODESIGN. OF COURSE.
At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.
CLEO
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Inspired by anc
Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
La capitale de la mode a désormais un nouveau joyau dans son paysage urbain : le flagship store DEGree. Situé en plein cœur de Paris, à deux pas de la rue de Rivoli, cette boutique est un véritable paradis pour les passionnés de lunettes de soleil et de style. C’est une invitation à plonger au cœur de l’univers de neuf marques de créateurs à travers leurs collections solaires.
La boutique
La collaboration à son paroxysme : William Morris London est fier de travailler en partenariat avec The William Morris Gallery, l’organisation artistique de renommée mondiale qui abrite et conserve l’une des meilleures collections du monde de l'œuvre de ce grand artiste. William Morris (1834-1896) était un designer, poète, militant politique et artisan mondialement connu pour concevoir des intérie
Collaboration at its finest – William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist.
William Morris (1834-1896) is a world famous designer, poet, political activist and craftsman known for designing elegant interiors and
New sunglasses, new passion! Continuing our cultural and artistic journey, we explore a unique group, namely its Japanese designers, which gradually leads us towards contemporary Japanese design.
This new aesthetic permeates the imagery of our JAPAN NOW collection. From the draped generosity of KIMONO to the sanded aesthetic of the NOTCHI notch, via the recasting of marquetry work in the playfu
Celebration time! Get away from it all and party with the wicked hot French brand. We just want you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... Thes
Established in 2023, Bridge PDI crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you walking down your own path — also when it comes to eyewear. The idea behind every frame is to inspire, excite and spark reflection, so you can cross over to a realm of expression that knows no bounds.
The Bridge name is a direct reference to the Bridge Quartz Crys
A new season for the Japanese adventure! The FACE A FACE designers continue their artistic journey to the heart of contemporary Japanese design with Shiro Kuramata, Issey Miyake, Rei Kawakubo, and others. They are all designers whose work combines delicacy with a disruptive aesthetic – a fascinating contrast that permeates the vision of the JAPAN NOW collection.
Dare to be creative! Go where t
Regardless of fashion preferences, generations, and facial features - we’ve got you.
At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
Choose
New season, new passion! The designers at FACE A FACE continue their cultural and artistic exploration of the Italian MEMPHIS movement and discover a surprising connection with contemporary Japanese design.
With Shiro Kuramata, an unprecedented poetic element suddenly appears, such as the red roses at the heart of his transparent Glass Chair (“Miss Blanche” chair). Likewise, Japanese designers
Prodesign Denmark's eyewear design history is a testament to the company's commitment to innovation, functionality, and style.
Britannique dans l’âme et toujours à l'affut des dernières tendances, la marque William Morris propose une gamme de collections optiques et solaires à la fois originale et élégante qui reflète l’esprit indépendant et décalé de Londres. En s’inspirant de son histoire, de sa culture et de ses couleurs emblématiques, William Morris vous offre un séjour haut en couleurs de l’autre côté de la manche.
Get ready to wear your eyewear in style and combine ruggish Rock with regal Royal.
Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris
Regardless of fashion preferences, generations, and facial features - we’ve got you.
This year we celebrate our 50thanniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.
At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD
Britannique dans l’âme et toujours à l'affût des dernières tendances, la marque William Morris London, appartenant à Design Eyewear Group, propose une gamme de collections optiques et solaires à la fois originale et élégante qui reflète l’esprit indépendant et décalé de Londres. En s’inspirant de son histoire, de sa culture et de ses couleurs emblématiques, William Morris London nous offre un séjo
Eager to meet their wearers and offer them a unique brand experience, Design Eyewear Group opens their very first flagship shop near their Parisian office. An invitation to discover the immersive universe of the nine iconic brands of the group (FACE A FACE, PRODESIGN, WOOW and more) through their wide sun collections.
DEGree welcomes its customers in a warm place in the heart of Paris, a bustli
Désireux de rencontrer ses porteurs et d’offrir à son public une expérience unique, Design Eyewear Group ouvre sa toute première boutique étendard à deux pas de ses bureaux parisiens. Une invitation à découvrir en immersion l’univers de ses neuf marques emblématiques (FACE A FACE, WOOW, PRODESIGN, etc.) à travers leur large éventail de collections solaires.
La boutique Degree reçoit ses clients
Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris offers a colorful journey across the capital city.
Have you got your ticket ready
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.
Trindsoevej 11
8000 Aarhus
Denmark