WOOW - PLAY WITH SPORT

Two new concepts enrich the work of this bold and creative brand, extending the Paris Olympics celebration even further: powerful progression and rapid ascent with STEP UP, and light jumps and obstacle leaps driven by the energy of JUMP JUMP… These inspired and determined frames carry the energy and vibrancy that define the brand’s identity.

STEP UP

Designed to elevate you, STEP UP will coach you every day. Like a superpower that never leaves your side, these optical frames stand out—just like you!—with a dynamic detail that lifts the gaze upward. A bold statement to assert yourself in a burst of fresh and vibrant colours.

JUMP JUMP

There’s nothing you can’t overcome with the light, playful, and refined curves of JUMP JUMP! This optical concept blends femininity and fearlessness, with a bicolour detail on the front that creates an airy effect that extends beyond the temple. Your life is an adventure—take the leap with JUMP JUMP!

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