WOOW - GET READY FOR THE WO'OLYMPICS !

Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.

SUPER SWIMM

“Dive into the deep end of style with the SUPER SWIMM.”

Delightfully retro and seemingly straight out of the water, the SUPER SWIMM combine stepped wave-like milling with the aesthetic of synchronized swimmers' nose clips. Glasses that will make waves and help you strike a pose on the podium!

SUPER OLYMP’

“Raise your colours high with these Olympic sunglasses!”

Bold. Proud. These glasses with diamond-like facets are the true flagship of the Olympics: like a firework display or an Olympic medal-style sculpture, they exude an attitude as sporty as it is Olympian, making you shine and race forward... So that every day is a victory to be won!

JUMP HIGHER

"No obstacle will ever scare you again with JUMP HIGHER."

Take it to the next level and leave your fears behind with JUMP HIGHER. The aesthetics of these mischievous optics feature dotted lines that echo the hurdle jump bar. A play of fullness and emptiness, along with its cut, makes it a very dynamic concept: a bar is suspended over the top of the design to remind you that there's no obstacle you can't overcome!

GO FURTHER

"Create surprise and explore the realm of possibilities with GO FURTHER."

Forget everything. The starting line and finish line. What you think about your abilities. With GO FURTHER and their refined line, limits are just concepts waiting to be pushed. Colourful parentheses frame, these optics - seemingly opening possibilities and inviting you to explore everything!

For more information, please open the document below !