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FACE A FACE - JAPAN NOW !

Press release -

FACE A FACE - JAPAN NOW !

New sunglasses, new passion! Continuing our cultural and artistic journey, we explore a unique group, namely its Japanese designers, which gradually leads us towards contemporary Japanese design.

This new aesthetic permeates the imagery of our JAPAN NOW collection. From the draped generosity of KIMONO to the sanded aesthetic of the NOTCHI notch, via the recasting of marquetry work in the playful ZAÏKU... Every one of these tells the story of this journey.

Dare to be creative! Go where they reinvent and recite poetry. Make the unexpected happen.

KIMONO

Dare yourself in the beguiling curves of KIMONO!

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Ever seen the kimono reinvented as glasses? You have now.

The exaggerated width of the temple thus evokes the wide sleeves of the kimono, the rounded bevel of the frame highlights the volume of the textile drape.

NOTCHI

Cultivate mystery and elegance with NOTCHI.

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NOTCHI means “notch” in Japanese, hence there is a notch carved between frame and temple in these wide, blindfold-type glasses, like an opening through which we try to perceive the eyes.


ZAÏKU

Be elegant and surprising: choose ZAÏKU.

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This Japanese term refers to extremely specific marquetry craftsmanship – the straw work that inspires these precise, intense sunglasses.


KAKEMO

KAKEMO. For a mysterious and inspired look.

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A nod to the vertical pattern of the Japanese kakemono, KAKEMO glasses display an enigmatic contrast - between chunky curves and geometric elegance.



SHIRO

Make everyday life a work of art with SHIRO.

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This model is a tribute to the steel mesh armchair by designer Shiro Kuramata, How High the Moon. The armchair is paradoxical, both solid and lightweight, just like these sunglasses with a dual aspect shape: transparent parts come to life and make light of the solid shapes.

For more information, please open the document attached.

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark