ComeOn Group and Ada extends their partnership: A next level industry AI innovation

ComeOn Group is excited to announce the expansion of its partnership with AI-native customer service leader Ada. Back in 2022, ComeOn partnered with Ada to scale up their customer support capabilities with an initial scripted chatbot solution. Now, the Group is taking a bold step forward by adopting Ada’s AI Agent, which delivers dynamic, intelligent, and contextually aware interactions—far surpassing the capabilities of traditional chatbots.

The continuing collaboration with Ada marks yet another cornerstone of the Group’s cutting-edge AI strategy and focuses on blending automation with the personal touch that the Group’s brands are known for. By harnessing personalised data from their back office, ComeOn is committed to making every interaction unique and tailored to meet the individual needs of their customers.

Daniela Vella, Chief Operating Officer at ComeOn Group said: “Our partnership with Ada is not just about technology; it’s about enhancing the customer experience. We are excited to move beyond traditional scripted bots and embrace the potential of generative AI. This will allow us to create even more engaging and personalised experiences for our players. This shift represents a major leap forward in our AI strategy, allowing us to offer even more personalised and dynamic customer interactions, ensuring we remain at the cutting edge of AI advancements. Our commitment is to provide the best possible customer experience, while also enhancing our employees' experience by equipping them with innovative tools that make their work more efficient and fulfilling.”

Ada is recognised globally as a leader in AI customer service automation, enabling businesses to automatically resolve customer service inquiries at scale—across multiple channels and languages—with minimal effort. Unlike traditional chatbots limited by scripted responses, Ada’s AI Agent effortlessly handles complex issues, delivering intelligent and highly personalised interactions.

“ComeOn’s evolution from using a chatbot to adopting our AI Agent showcases the transformative potential of AI in customer service,” said Anuj Arora, Vice President, Solutions & Strategy at Ada. “By integrating our AI Agent, ComeOn is setting a new standard for intelligent, seamless customer engagement. We are thrilled to continue our partnership and support their vision of innovative customer service.”

As always, ComeOn remains dedicated to scale up their customer experience as well as deliver a personalised, and world-class service to their customer base while delivering entertainment experiences in a safe environment. The company is known to adopt new technology early on into their proprietary platforms, to keep levelling up its industry leading customer experience.