Since the fall of 2023, the leading travel tech company Etraveli Group, which among other things operates the Online travel agency brands Mytrip.com, Flightnetwork and Gotogate, has used Mynewsdesk to take greater control of its brand communication. Through the tool Audience Builder, the company has reached international media outlets and increased its visibility in key European markets. This succ
Mynewsdesk's CEO, Louise Barnekow, shares insights from the ARRtist Summit in Berlin, emphasizing the importance of incorporating AI, localizing marketing strategies, and understanding ideal customer profiles for SaaS businesses to effectively connect and innovate in the future.
At Mynewsdesk, we’ve always focused on providing communicators with the insights they need to succeed. And now, with the latest update to our product Brand Report, we’re taking those insights even further. With more comprehensive data, deeper qualitative insights, and improved benchmarking capabilities, our aim is to help communicators not only track but truly understand the impact of their work.
Louise Barnekow, CEO of Mynewsdesk, participated in the Nordic and Baltic High-Level Forum on AI Readiness, emphasizing collaboration between sectors to lead in ethical AI development. The forum urged immediate action for sustainable AI innovation and strong regional cooperation.
The widespread anxiety about AI stems from a misunderstanding of its capabilities and role. AI does not encroach upon our core professional values. Instead, it should be seen as an augmentative tool. The things that AI can do—at least for now—are not in areas where most professionals in the PR and communication industry have their professional value or pride, according to Andrew Bruce Smith.
As the PR landscape faces increasingly complex challenges, professionals must adopt a responsible and reflective approach that prioritizes ethical persuasion and strategic foresight. Embracing changes in business operations, scenario testing, research, and collaboration will be crucial for success, especially in light of initiatives like the EU's CSRD.
Mynewsdesk has made an innovative addition to its media intelligence solutions by combining artificial intelligence and astrology to offer lunar analysis. This feature is a first in the PR and communication industry and is designed to empower businesses by aligning their communication strategies with the lunar cycle.
In today's business world, PR and communication are essential for success, not just a luxury. Understanding the bigger picture, speaking up in face of criticism, and standing strong with ethical standards are key. By showcasing our value and collaborating with journalists, PR professionals can prove their indispensability and push strategic communication forward.
The future of PR lies not in replacing human creativity and judgement with machines but in leveraging technology to enhance these uniquely human attributes. As we look ahead, the industry must remain steadfast in its commitment to ethical practices, embracing the potential of AI while upholding the importance of human oversight and intuition.
Mynewsdesk has released a report on how communicators in the Nordics perceive their professional roles in a time of increased demands and technological advancements. The report reveals that over half of communicators are considering changing careers due to complexity, but experts emphasize the increased need for communication.
In the spirit of the holiday season, Mynewsdesk has announced its annual tradition of gifting to a charitable organisation. This year, the chosen beneficiary is the World's Children's Prize, a non-profit organisation dedicated to empowering and educating children to become changemakers
Mynewsdesk launches CoPilot, an AI-powered platform for 4,000 communicators. This advanced tool aims to enhance efficiency and productivity by automating tasks, offering valuable insights, and providing real-time data analysis. CoPilot aims to revolutionize communication strategies by integrating AI into daily operations.
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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