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Anne-Lise Mørch von der Fehr

PR is more than just “icing on the cake”

In today's business world, PR and communication are essential for success, not just a luxury. Understanding the bigger picture, speaking up in face of criticism, and standing strong with ethical standards are key. By showcasing our value and collaborating with journalists, PR professionals can prove their indispensability and push strategic communication forward.

AI in PR – why human judgement remains our greatest asset

AI in PR – why human judgement remains our greatest asset

The future of PR lies not in replacing human creativity and judgement with machines but in leveraging technology to enhance these uniquely human attributes. As we look ahead, the industry must remain steadfast in its commitment to ethical practices, embracing the potential of AI while upholding the importance of human oversight and intuition.

New report: What communicators think of their professional role in 2024

New report: What communicators think of their professional role in 2024

Mynewsdesk has released a report on how communicators in the Nordics perceive their professional roles in a time of increased demands and technological advancements. The report reveals that over half of communicators are considering changing careers due to complexity, but experts emphasize the increased need for communication.

Mynewsdesk Contributes to World's Children's Prize in Annual Gift

Mynewsdesk Contributes to World's Children's Prize in Annual Gift

In the spirit of the holiday season, Mynewsdesk has announced its annual tradition of gifting to a charitable organisation. This year, the chosen beneficiary is the World's Children's Prize, a non-profit organisation dedicated to empowering and educating children to become changemakers

Daniel Wagnerius, CTO Mynewsdesk & Louise Barnekow, CEO Mynewsdesk

Introducing Mynewsdesk CoPilot: 4,000 communicators just got AI-powered

Mynewsdesk launches CoPilot, an AI-powered platform for 4,000 communicators. This advanced tool aims to enhance efficiency and productivity by automating tasks, offering valuable insights, and providing real-time data analysis. CoPilot aims to revolutionize communication strategies by integrating AI into daily operations.

Networking and insights on the agenda during meetup for SaaS professionals at Mynewsdesk

Networking and insights on the agenda during meetup for SaaS professionals at Mynewsdesk

Mynewsdesk recently hosted an exclusive meetup for professionals in the B2B SaaS industry, featuring a CEO-network workshop and a mingling session. The event provided a unique opportunity for knowledge-sharing and collaboration within the SaaS community. Highlights included an interview with Mynewsdesk's CEO and discussions on the evolving role of PR in the digital age.

These are the winners in this year’s Nordic PR Awards

These are the winners in this year’s Nordic PR Awards

For over a decade, Mynewsdesk has organised the Nordic PR Awards, to celebrate organisations who have succeeded in their PR work over the past year. Yesterday, during the annual gala at the Nordic Light Hotel in Stockholm, this year's winners were announced.

Mynewsdesk is investing in expansion - brings on a new CCO

Mynewsdesk is investing in expansion - brings on a new CCO

Mynewsdesk is focusing on expansion and is proud to announce the appointment of Charlotte Eriksson as the new Chief Commercial Officer (CCO). With her extensive background in business expansion, Charlotte Eriksson will help strengthen Mynewsdesk's growth and establish the company in new markets outside the Nordic region. "We are in an exciting position right now as a company and I am convinced th

How to write press releases with AI – from idea to execution

How to write press releases with AI – from idea to execution

It is not even a year since AI came into the PR and communication industry with a big bang, but we are already seeing the growing importance of AI in communication departments, perhaps especially when it comes to content production. Let’s take a closer look at how AI can help automate and improve different aspects of the process of writing.

The power of PR

The power of PR

PR is the art of storytelling, a craft that can transform perceptions, build trust, and drive meaningful connections. It's about more than just creating headlines; it's about creating experiences, shaping narratives, and engaging with audiences in authentic and compelling ways.

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com