Matas acquires KICKS Group from Axel Johnson - creates the leading beauty group in the Nordics
Axel Johnson sells KICKS Group after 21 years as owner. Matas is Denmark’s leading beauty chain, and the transaction creates Northern Europe's leading beauty constellation, which will strengthen Matas, KICKS and Skincity's respective customer offerings. Matas intends to continue developing KICKS and Skincity as separate brands.