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Topics: Economy, Finance

​Hedvig raises 100M SEK from Swedish retail titan Axel Johnson and San Francisco-based Obvious Ventures to bring its nice insurance to the masses

Hedvig, the Stockholm-based digital insurer has raised 100 million SEK in a Series A funding to bring their digital insurance service, with a radically different business model and people-first approach, to the masses.
The round was led by San-Francisco based Obvious Ventures which was founded by Twitter co-founder Ev Williams, James Joaquin and Vishal Vasishth and whose #worldpositive investme

Always long-term. Always impatient.

Axel Johnson is a leading family business in rapid renewal, focusing on the group's 10/50/50 target. The group companies currently consist of wholly-owned Axel Johnson International, AxSol, Martin & Servera, and Novax, as well as the partially owned publicly listed Axfood (ownership stake 50.1%) and Dustin (ownership stake 50.1%). In 2023, Axel Johnson's net turnover amounted to approximately 127 billion Swedish kronor, and the group companies collectively employ around 25,000 people. Axel Johnson is a family business run by the fifth generation and is owned by Antonia Ax:son Johnson and her family.

Axel Johnson

Villagatan 6
100 41 Stockholm
Sverige

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