New Range of Colors for Surimi from Chr. Hansen

Chr. Hansen recently launched a new range of colors for surimi that features both existing and new shades, heat- and light stability and is non-bleeding.

"As a leading global producer of natural colors, it is our goal to become one of the main suppliers to the surimi industry within the next few years," says Lionel Schmitt, Vice President of Commercial Development, Colors.

As a result, Chr. Hansen has launched a campaign targeting the global community of surimi producers to further develop Chr. Hansen’s supply of colors that specifically caters to this industry.

"In most colored surimi-based products it is important that the color that is being used does not bleed or migrate into the white part of the surimi or to a neighboring surimi in the same package – resulting in a less appealing look of the product, “ explains Mr. Schmitt. “In this application the non-bleeding property of a color is therefore a significant functionality equal to color shade and heat- and light stability."

And this is exactly what Chr. Hansens surimi colors can offer; a wide range of colors that features both existing and new shades, heat- and light stability and is non-bleeding.

To give the producers a chance to test these new colors themselves, a surimi box, containing samples and documentation, has been developed and offers producers the opportunity to learn more about Chr. Hansen?s high-quality colors.

Healthy and low-fat

There is a large market for surimi in the Far East, and right now, surimi is a major trend in Southern Europe. European consumers, now more health-conscious than ever, are increasingly incorporating surimi into their daily meals.

"Many consumers in both the United States and Europe consider surimi a good source of protein, minerals and vitamins. It is recognized as a healthy food product that is low in fat and therefore it fits very well into the current health trend," concludes Mr. Schmitt.