Producer newsletter | may'22 | Champagne Club by Richard Juhlin

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Producer newsletter | may'22 | Champagne Club by Richard Juhlin

Dear all !

Spring is the most beautiful time of the year! Shivering in the dark and trudging in the snow is simply not our thing. When spring finally blooms in a cavalcade of colors, warmth and the chirping of birds, various existential worries rise abruptly. Like a flick with a magic wand ...

Me & Björnstierne just came back after two (!) trips to our beloved Champagne. Now our energy is at the highest level !

Below You will find some news about the up-coming release of the new epic book  'Champagne Magnum Opus - the international version' , the concept of 'Champagne Hiking', producer profile & sample requests.

CHAMPAGNE HIKING - the app & concept

As a member in Champagne Club You can access the app with the same log-in. [read more about the app]

AMBASSADORS Now we ask You to be an ambassador of the app & to fill the app with all Your fantastic Champagne Hiking photos & experiences [both old & new photos can be used.]

OWN YOUR LOCATION We would like You to post a Champagne Hiking post @ Your winery, wine cellars & vineyards. As a marketing tool show this to Your clients, friends & staff.

ACCESS You all have access via Your e-mail address & the link sent to You before. If more members of Your team needs access, please let us know! We will register them, free of charge of coarse.

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The new concept is as simple as it is wonderful for the champagne lover;

'You post your own champagne experiences in different places. Find a great spot, take a picture of an open bottle and glass when you drink champagne. Post it in the app. Share it in the app & social media, build your own champagne community. Post Your tasting note & score & compare with Richard Juhlins tasting note & score.'

Have fun with Champagne Hiking!

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My hunt for new champagne experiences has brought me to the most beautiful and exciting places. My favourite memories are linked to the moments when I enjoyed well selected champagnes in harmony with the beauty of nature. For a long time I have been analyzing why a certain champagne tastes best at a particular time in a particular place. Travelling to optimize champagne experiences is the starting point for the book. I have called this concept CHAMPAGNE HIKING.

There is an increased understanding that all of our senses contribute when we experience pleasure. Factors such as location, company, and mood will affect the overall experience. When attending play or concert, this has long been a matter of course, but within the world of gastronomy this is a fairly recent realisation. This revolutionary idea is championed by fantastic food creators such as Heston Blumenthal, at The Fat Duck. As the guests take the first bite of a wonderful seafood dish, they might be offered sounds of waves hitting the shore, seagulls shrieking, and a light mist smelling of the sea. If he could, he would move you to the beach where the oysters were collected. While physical transportation is impossible, the divine champagne in the cooler bag will momentarily move your being the to the optimal location, one bottle at the time. And I will tell you how.

’Champagne Hiking is an invitation to enjoy discovering new spaces, a journey that will take you to new places, further afield, higher, deeper, stronger, right to the beating heart of Champagne, within each one of you. The sensations created through the tasting are liberated and amplified, through a new relationship with nature.’

IN THE NEW APP You will find; more than 13,700+ unique tasting notes & scores by Richard Juhlin [you can put in your own tasting notes], You can enjoy ’Champagne Hikings’ [post your own hikings, build champagne clubs with friends, follow leaderboards, read the book Champagne Hiking, listen to all the chapters in the book, post them on social media etc]

THE CONCEPT ‘Champagne Hiking’ is available in both as a book & a new app [both for iOS & Android]

PRODUCER PROFILE

In our work to update Your producer info for the new book 'Champagne Magnum Opus - the international version' we ask You to check out our info about You; web, adress, wine maker, production, producer profile, etc. [read more about your producer profile here]

SAMPLE REQUEST by Richard Juhlin

For me champagne is shining brighter than ever before despite lockdown and closed restaurants during the pandemic and you and your passionate work are the main reason why the interest for the best wine in the world is growing dramatically and will blossom joyfully again this summer. The samples I tasted last year were on a higher quality level than ever before.

Personally I am also proud and happy to be part of this amazing world from a journalistic perspective.
In 2022 I am working on many projects especially linked to www.champagneclub.com and you will soon be contacted and receive a free access password from my collegue Björnstierne Antonsson.

On top of that work I have written my biggest book ever during the lockdown Champagne Magnum Opus [in Swedish], which was be launched in December'21. Now the updated version 'Champagne Magnum Opus - the international version' will be published in English by Rizzoli International Publications in December this year. It will cover 900 producers and 14,000 tasted champagnes from 2018-1825. I am still missing 250+ and will be tasting as much as possible until 1 st of June.

A very important base for my work is to update my tasting notes continually so that I can rate and comment your most recent work properly.

Therefore I hereby kindly ask you to help me by sending 2 bottles of each champagne that you like to participate in the book & tasting library with proper info to;

Richard Juhlin
Brotorpsvägen 12
S-181 64 LIDINGÖ
Suède

Très sincèrement,
Richard JUHLIN
Chevalier de La Légion d'Honneur

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Björnstierne Antonsson

Björnstierne Antonsson

Press contact wine director & champagne club manager

Related content

Champagne is the language of luxury. This is your dictionary.

Richard Juhlin is the world’s number one champagne expert, most famous for his skills in blind taste tasting. Since 1998 he has held the world record for most champagne ever tasted, having tasted more than 14,000+ different unique champagnes in his lifetime.

In 2013 Juhlin was awarded the Légion d’honneur. His additional awards include the Chevalier d’Arc in 1997 and the Mérite agricole from the French Ministry of Agriculture in 2002, and in 2003 at the annual Spectacle du Monde tasting in Paris he correctly identified 43 out of 50 champagnes. Juhlin is also credited with arranging one of the greatest champagne tastings ever held, a 1999 Stockholm Millenium tasting event spotlighting 150 of the best champagnes ever made.

Juhlin is the author of nine books, including Champagne Magnum Opus, Champagne Hiking, The Great Tasting and 3,000 Champagnes, all three of which received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards. Another release, 4,000 Champagnes, received an important prize – ‘The International Champagne Writer of the Year Award’ in 2005 at The Louis Roederer International Wine Writers’ Awards at Vinexpo in 2005.

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’By listing more than 12,000+ tasting notes of Champagne, Mr. Richard Juhlin has established himself as one of the best connoisseurs of Champagne in the world and one of the most influential promoters of this French know-how (savoir-faire). His outstanding work, carried out with determination for more than 20 years, has contributed significantly to the spread of Champagne in Sweden & the world, but also to the promotion of the Champagne-Ardenne region here. In appointing Richard Juhlin Chevalier of the Legion of Honor, the French authorities wanted to pay tribute to his work of passion and promotion of Champagne’

by the former French President François Hollande

‘The Mozart and Beethoven of wine today may be Robert Parker and Richard Juhlin. Robert Parker received the highest distinction in France, the Legion of Honor in 1999 from President Chirac. Richard Juhlin received the Legion of Honor from President François Hollande in 2013. As the Emperor of Austria might have said, Beethoven (and Parker) might make more noise, and Mozart (and Juhlin) may have too many notes, but both are beautiful for everyone and changed music (and wine) forever.'
Edouard Cointreau - CEO - Gourmand World Cookbook Awards

Champagne Club by Richard Juhlin

Brotorpsvägen 12
181 64 Lidingö
Sweden

Champagne Club
The Champagne Master Class by Richard Juhlin