Pressmeddelande -
CALIROOTS TO OPEN NEW FLAGSHIP IN THE HEART OF STOCKHOLM
Friday November 23, 2018 Caliroots is proud to open the doors of our expansive new flagship concept store in central Stockholm, at Lästmakargatan 5.
A huge step in the evolution of Caliroots, this 200 square meter flagship will present a carefully curated selection of our entire product roster in an innovative, high-end setting. We will simultaneously be closing our three existing Stockholm stores (Caliroots OG, Six Feet Down and C-Store) to better serve our customers through this singular space – the very best of Caliroots under one roof.
Tucked away on a side street, just steps from the luxury boutiques on Biblioteksgatan and Stureplan, our new store is designed by acclaimed architecture firm Boys Don’t Cry, whom we previously teamed up with to create our exceptional Gothenburg store. An update on our Gothenburg space, it offers a super-om- ni-channel concept, designed to give the customer the ultimate shopping experience by bridging together the online with the offline. It features premium, shop-able digital displays and an easily accessible station to handle orders, shipping, and returns. This is all housed in a luxurious setting, featuring locally sourced Kolmården marble and chic, industrial design.
The brand mix will include high-end and contemporary brands such as Wacko Maria, Marni, Needles, Undercover, Heron Preston, Helmut Lang, APC, Porter and Engineered Garments mixed with beloved streetwear staples such as Stüssy, Polar Skate Co, Carhartt, Pleasures, The North Face and, of course, top-tier sneaker collections from the big sneaker brands like Nike, Adidas, New Balance, Reebok, Asics and Vans.
We look forward to welcoming you into this new space, which truly marks the start of a new chapter for Caliroots.
And please save the date for our exclusive grand opening, on the evening of Thursday, November 22.
Caliroots
Lästmakargatan 5 111 44 Stockholm Sweden
For additional information, please contact:
Andreas Koschnike
Founder, CEO of Caliroots Group
andreas.koschnike@caliroots.com
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Allyson Shiffman
Content & Marketing Manager
allyson.shiffman@caliroots.com
Ämnen
- Detaljhandel
Kategorier
- lästmakargatan
- flagship
Founded in 2003, Caliroots Group operates three retail concepts: Caliroots, Hollywood and SOTO (which operates a store in Berlin). Together, they encompass luxury fashion, streetwear and sneakers as well as pure sport and activewear. Caliroots maintains a strong online international presence, whoever the primary focus is on Europe, with headquarters located in the heart of Stockholm and the shipping and logistics center located just outside the city. In the years since the brand was founded, Caliroots has grown from a humble, DIY operation into an international player in the streetwear and luxury fashion scene.
