The sky is not the limit – Byon presents the spring and summer collection 2023

It never rains in the Byon world! Here it pours down with colourful expectations and convincing surprises which give the everyday a bit more va-va-voom, power and great laughs. The theme of spring is “The sky is not the limit” which continues to show that everything is just the beginning without limits or endings. The colour of the season is blue. The materials are glass, porcelain and chunky dolomite, the shapes are uneven and soft. Everything is mixed, a lot and even more, for the perfect personal feeling.

We step into a flowering spring and summer, something that is really noticeable when Byon launches its collection for SS23. On the set table fruit and vegetables mingle and with them the new series Poppo, which creates the feeling of dining in the middle of a summer meadow.

– With this collection we would like to invite you to a summer party which never ends. We introduce summer in a new way, mixing classic with playfulness and making the obvious become something else. A collection which is a little crazy but always friendly and relaxed, says Beatrice Lindgren, design and concept manager at Byon.

Blue, heavenly and poppy, is the Byon colour of the season. A colour which makes us think equally of power, water and the sky. We like to see it together with tones of green, yellow and in contrast to the hot red colour we introduced last autumn. At Byon white is not a base but an accent colour shining in its own way. The shapes are soft, uneven and twisted and they blossom a little extra when seen together. The materials are still a mix of sheer and chunky, glass with art feeling, porcelain and dolomite.

– We want to get more people to live here and now, to not long for the party but create it whenever you want. In those moments that feel grey and boring but which you can easily add colour to with funny shapes, odd combinations and extravagant patterns and nuances. Byon is a way of living, we give you the beginning and you build from there, says Sara Wernerby, marketing manager at Byon.

The new collection rhymes well with Byon’s new identity and website launched in June 2022. Extra everything and a little upside down. Lots of feeling and less organized and dull. In the world of Byon nothing is wrong and everything is right – and everyone is welcome! See you there.