Press release -
“The game goes on with ByOn” SS2022- the new collection from ByOn urges us to break rules
Playful and lively, without rules and where everything is allowed. In ByOn’s new collection we continue to play and have fun and it makes us want to challenge and surprise our homes even more. Apple-green is one of the most important colours of the season, preferably mixed with a nuance of mandarin. The materials we meet are handmade glass, stainless steel, ceramics, porcelain and organic cotton. Now we present The Game goes ON with ByOn SS2022.
One of the most important messages from ByOn this season is to break rules and norms. If it feels right for you it’s never wrong. Decorate with your heart and not the way someone tells you to do it.
“We see ByOn as a world of its own. Here we have other game rules, here everything is possible and we believe in freedom. No rules or norms should make us decorate in certain ways. If it’s right for you, then it’s right. Together with a continued inspiration from the world of games we have created a collection filled with colours, patterns and happiness where we help the customers to find their own style” says Beatrice Lindgren, design and concept manager at Sagaform AB.
ByOn SS2022 blends colour and shape, stripes and squares, soft organic shapes with some harder, straighter lines. The chess square has continued to inspire us and makes an entrance around the table. Stripes in joyful colours take place on vases, plates and even on soft materials. The apple-green is one of the season’s most important nuances, preferably matched with stylish mandarin. The materials we meet are handmade glass, stainless steel, ceramics, porcelain and organic cotton. The thought is something for everyone, or perhaps rather everything for someone.
“We often say we want to collect smiles. Our products should surprise, be details which represent more than you thought at first glance” says Beatrice Lindgren.
“Don’t take it for what it is, but for what it can be” are keywords which are always there when ByOn creates new things. Something this spring and summer collection 2022 really makes us feel.
Categories
Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, Byon, Victorian and Vakinme are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
