Press release -
BYON AW24 wants us to fall in love
Coloured glass, cool shapes, stripes and checks, touches of wool, and small symbols with heartfelt messages. BYON AW24 is a feast for the senses; surprising, playful, warm, and inviting. The colours are passionate, contrasted with ice blue and graphite grey. A collection that wants us to fall in love – with the season, the world around us, our homes, and the community. Welcome to "Fall in Love with BYON."
BYON always aims to make an impression; in our homes, on the table, and in our hearts. Those small but significant things that make our hearts bubble with joy.
– The autumn collection is a tribute to love, passion, and creativity. It’s about love for each other, friends, and family, but also for the season, the community, the celebrations, and the comfort of our homes. The autumn products aim to spread warmth and affection – just because someone needs it more than you think, explains Beatrice Lindgren, Head of Design and Concept at BYON.
BYON’s palette is always colourful, but this season the collection is reflected in more passionate shades such as red, purple, and rich orange. These are met with contrasting hues like ice blue, green, and graphite grey. Together, they create a sense of mystique and warm energy, reflecting a collection that feels heartfelt and loving.
The materials are crafted with care, featuring organic and recycled cotton alongside touches of exclusive wool. The collection is characterised by coloured glass, both thick and thin finishes, soft shapes, products with a chunky attitude, and textured surfaces.
– BYON loves celebrations and celebrates everything possible, as often as possible. Unique colour combinations and cool shapes encourage us to let loose, and small heartfelt messages spread care all the way from us to your table, says Beatrice Lindgren.
Although BYON AW24 is about love, it is more than that. It’s about the feeling of falling in love – repeatedly – and the energy and desire it creates. Because in BYON’s world, life is lived with a full heart, and one feels rich.
Topics
Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, Byon, Victorian and Vakinme are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
