Image - 7 February 2022

SS22ByOn19110

ByOn SS22 Collection #the game goes on with ByOn" Bowl Lemon L 5228624510 Material Dolomite Type of pack 4 Colour Yellow Size 32x22x8cm Care Do not machine wash Retail price 699 SEK/769 NOK/559 DKK/79 € Cup & Plate Lemon Item no 5228620910 Material Dolomite Type of pack 8 Colour Yellow Size 13,5x10x6cm/ 13,5x1,5cm 25cl Care Dishwasher safe Info Handmade, colour and surface variations may occur. Retail price 199 SEK/229 NOK/139 DKK/25 € JUG Mandarie Item no 5228624811 Material Dolomite Type of pack 4 Colour Orange Size 23x19x20cm 250cl Care Do not machine wash Info Handmade, colour and surface variations may occur. Retail price 799 SEK/909 NOK/649 DKK/95 € Cup & Plate Madarie Item no 5228624911 Material Dolomite Type of pack 8 Colour Orange Size 13,5x10x6cm/ 13,5x1,5cm 25cl Care Dishwasher safe Info Handmade, colour and surface variations may occur. Retail price 199 SEK/229 NOK/159 DKK/25 €

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Ida Nilsson

Press contact PR, press & media relations global ida@gillakommunikation.com +46709134037

Sara Wernerby

Press contact Marketing Manager sara.wernerby@sagaform.com +46735338159

Emma Migliorini Kristensen

Press contact Press contact Denmark Denmark emma@migliorini.dk +45 60 95 03 79

“The game goes on with ByOn” SS2022- the new collection from ByOn urges us to break rules

Playful and lively, without rules and where everything is allowed. In ByOn’s new collection we continue to play and have fun and it makes us want to challenge and surprise our homes even more. Apple-green is one of the most important colours of the season, preferably mixed with a nuance of mandarin. The materials we meet are handmade glass, stainless steel, ceramics, porcelain and organic cotton.

Spring and summer 2022 – here come our most Momentous Tangibles

We see apple-green and mandarin, stripes and squares, soft organic shapes which meet slightly harder straighter lines. ByOn’s spring and summer collection contains a lot of colour and shape, a mix which feels personal, cool and luxurious. The chess square continues to play a significant role in the new collection that wants to make us go on playing games and horsing around.
”The Game goes ON w

A way of living

Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.

ByOn is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.