Image - 7 February 2022

SS22ByOn19104

ByOn SS22 Collection #the game goes on with ByOn" Bowl Lemon L 5228624510 Material Dolomite Type of pack 4 Colour Yellow Size 32x22x8cm Care Do not machine wash Retail price 699 SEK/769 NOK/559 DKK/79 € SALAD SERVER SET WAVERLY Item no 5296900315 Material Stainless steel Type of pack 8 Colour Silver Size 25,5x5,5x1cm Care Dishwasher safe Retail price 299 SEK/339 NOK/239 DKK/35 €

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Contacts

Ida Nilsson

Press contact PR, press & media relations global ida@gillakommunikation.com +46709134037

Sara Wernerby

Press contact Marketing Manager sara.wernerby@sagaform.com +46735338159

Emma Migliorini Kristensen

Press contact Press contact Denmark Denmark emma@migliorini.dk +45 60 95 03 79

“The game goes on with ByOn” SS2022- the new collection from ByOn urges us to break rules

Playful and lively, without rules and where everything is allowed. In ByOn’s new collection we continue to play and have fun and it makes us want to challenge and surprise our homes even more. Apple-green is one of the most important colours of the season, preferably mixed with a nuance of mandarin. The materials we meet are handmade glass, stainless steel, ceramics, porcelain and organic cotton.

7 February 2022 14:04

Spring and summer 2022 – here come our most Momentous Tangibles

We see apple-green and mandarin, stripes and squares, soft organic shapes which meet slightly harder straighter lines. ByOn’s spring and summer collection contains a lot of colour and shape, a mix which feels personal, cool and luxurious. The chess square continues to play a significant role in the new collection that wants to make us go on playing games and horsing around.
”The Game goes ON w