Image - 11 June 2024

BYON AW24

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Contacts

Ida Nilsson

Press contact PR, press & media relations global ida@gillakommunikation.com +46709134037

Sara Wernerby

Press contact Marketing Manager sara.wernerby@sagaform.com +46735338159

Emma Migliorini Kristensen

Press contact Press contact Denmark Denmark emma@migliorini.dk +45 60 95 03 79

Fall in love with BYON – this season’s momentous tangibles

"Fall in love with BYON" is the theme of BYON's autumn and winter collection 2024. A collection that is passionate, creative, and full of energy – inviting you to celebrate. We encounter new color combinations, tinted glass, patterns, innovative shapes, contrasts, and heartfelt messages.

11 June 2024 06:00

BYON AW24 wants us to fall in love

Coloured glass, cool shapes, stripes and checks, touches of wool, and small symbols with heartfelt messages. BYON AW24 is a feast for the senses; surprising, playful, warm, and inviting. The colours are passionate, contrasted with ice blue and graphite grey. A collection that wants us to fall in love – with the season, the world around us, our homes, and the community.

A way of living

Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.

ByOn is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.