Press release -
Hardened wood named Best Product by Design Journal
Bjelin’s hardened wood 3.0 series has won Design Journal’s Best Product 2023 award, an honour given to remarkable home and interior design products. With over 30 years in the industry, Design Journal is a leading international trade resource for interior designers, architects, and facility managers.
“We’re happy to see these exceptionally durable and more sustainable wood floors be recognised as top of the class by other industry professionals,” said Fredrik Alfredsson, Global Head of Sales at Bjelin. “Our company is built on innovation, and we always strive for new ways to create flooring that can last for generations.”
The new hardened wood 3.0 range builds on the successes and benefits of the previous series, with updated colours, formats and technologies developed by sister company Välinge Innovation. Made with the patented Woodura® technology, these 100% real wood floors are three times stronger than traditional wood floors while only using a tenth of the raw material.
Adding to this outstanding durability is the leakproof 5G Dry® floor locking system, ensuring a quick and easy installation with watertight joints preventing liquids from seeping through the seams. The series comes in a range of plank sizes, from Small to XXL, creating a wide product offer to accommodate more style expressions. This product is ideal for both residential and heavy-traffic areas.
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Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide range of flooring products, including traditional wooden floors and innovative floors from new materials. This development is in collaboration with sister company Välinge Innovation AB, best known as the inventor of the first mechanical floor locking system.
Production takes place in Bjelin’s state-of-the-art factories in Sweden and Croatia, where the company has access to high-quality FSC-certified wood. For generations, highly experienced employees have worked there to refine the well-known Slavonic oak into wine barrels – and now floors.
