Press release -
Axkid UP! Wins Prestigious Innovation Award at the Köln Kind + Jugend Messe
Axkid is proud to announce that it has won the prestigious Innovation Award at the Köln Kind + Jugend Messe 2024 for its groundbreaking forward-facing car seat, Axkid UP!, which gives children the same level of car seat safety as adults. Additionally, Axkid UP! was recognized by the German Midwives Association.
This revolutionary car seat sets a new standard in child safety by optimizing belt routing and elevating the child to the same level of safety as an adult passenger. This design utilizes the car’s built-in safety systems—such as safety belts, pre-tensioners, airbags, and other protective systems—to function at their full potential, offering a level of safety previously unattainable in forward-facing car seats.
In addition to its unmatched safety features, the seat is foldable for easy transport and storage. It also includes ergonomic back support for enhanced comfort on long trips, and detachable sides to create more space, allowing three seats to fit comfortably in a row.
"We are honored to receive this award at Köln Messe," says Daniel Johansson, CEO of Axkid. "This recognition underscores our commitment to leading the industry in child safety and innovation."
Years of Collaborative Research with Leading Experts in the Automotive Industry
Axkid’s latest innovation is the result of years of extensive research and collaboration with leading experts in the automotive industry. This partnership was crucial in ensuring that the car seat is perfectly aligned with modern car safety systems.
“Our development process involved close cooperation with automotive experts to understand and integrate their safety technologies into our design,” said Daniel Lundgren, Safety Director at Axkid. “This seat represents the culmination of years of study and testing to ensure that children can benefit from the same advanced safety features as adults.”
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Axkid is a leading innovator in car seats, dedicated to promoting rear-facing travel for increased safety. The company was founded in 2009, and with its Swedish heritage in safety, innovation, and design, Axkid is making roads safer today across Europe and parts of Asia, Africa, Oceania, and South America. The products are sold through retailers and their own e-commerce platform. By educating on traffic safety and providing the best protection and comfort for young adventurers, they also offer peace of mind to parents around the world.