Axkid launches Axkid Up™ – A groundbreaking forward-facing car seat that sets a new standard in child safety

Axkid, the Swedish leader in child car safety, proudly launches Axkid Up™ – an award-winning forward-facing car seat designed to provide unmatched safety, adaptability, and comfort for children from 100 to 150 cm. With adjustable seat and backrest heights, it offers a tailored fit beyond the one-size-fits-all approach, positioning children at the correct height in the car so they can fully benefit from the car’s built-in safety systems. Developed for families who need a forward-facing solution without compromising on Axkid’s core value: safety above all.

One size fits nobody – until now

All children grow at their own pace, and the difference in height between a 4-year-old and a 12-year-old can be as much as half a meter — yet most forward-facing car seats still follow a one-size-fits-all approach. With the launch of Axkid Up™, Axkid wants to change that. Designed for children from 100 to 150 cm and tested up to 50 kg—well beyond the standard—it adapts to the individual needs of growing children.

With its patented HeightControl™technology, both the seat and backrest can be adjusted independently to ensure the seatbelt remains perfectly positioned across the shoulders and hips. The tailored fit reduces belt slack and ensures the child can fully benefit from the car’s built-in safety systems. Because in a collision, every millimetre counts — and the right fit can make all the difference.

“Axkid Up™ is the result of years of development and close collaboration with parents, the automotive industry, and our partners. While we will always recommend rear-facing travel for as long as possible, we know that many children are turned forward too early—or stop using a car seat altogether—often due to misconceptions or lack of awareness. We identified a clear gap in the market, where many still believe that a forward-facing seat suits both a four-year-old and a much older child equally well. That’s simply not true. Parents needed a forward-facing seat with smarter and safer features—one that adapts to the child’s height, whether they’re four, eight or twelve. With Axkid Up™, we now meet that need,” says Anton Wall, Vice President and Commercial Director at Axkid.

From its reinforced ProtecBase™ steel frame to the smart, space-saving design of SnapGuard™ removable side wings, every feature of Axkid Up™ reflects years of research and dedication to child safety. The foldable design powered by Quickfold™ ensures ease of installation and storage, while ErgoSupport™ delivers enhanced lumbar support for longer journeys.

“With Axkid Up™, we wanted to raise both the level of safety and the degree of innovation in forward-facing car seats. What many don’t realise is that a car’s built-in safety systems are designed for adults from 152 cm and up. That’s why we developed an adjustable seat that, together with the adaptable backrest, positions the child at an adult height based on their size—so they can truly benefit from the car’s safety systems, which are designed for us adults. It’s time to raise the level of in-car safety for older children too, so they can make full use of the seatbelt, airbags, and other protection systems,” adds Anton Wall.

Axkid Up™ will be available at selected retailers worldwide and at Axkid.com from 10^th of April.

Key Features  of Axkid Up™:

• HeightControl™: Ensure perfect belt position and benefits from the safety systems in the car.

• ProTecBase™: Solid steel frame with built-in support leg for added stability

• SnapGuard™: Removable side impact wings for added comfort or space in the car.

• QuickFold™: Effortless installation, storage and mobility.

• ErgoSupport™: Lumbar support for superior comfort.

• Crafted to grow with your child

• ISOFIX or Belt installation