After 34 years as owner, Axel Johnson is now selling Åhléns to an ownership constellation led by Ayad Al-Saffar, with the ambition to further strengthen, develop and expand Åhléns in the future.
To strengthen the position within a growing beauty market, Axel Johnson is now creating a whole new unit, Axbeautyhouse, which will be responsible for beauty purchases for the group companies Åhléns and KICKS.
Axel Johnson already owns several companies within the beauty market. By bringing together the purchasing departments for beauty in Åhléns and KICKS under a whole new unit, Axbeautyho
Axel Johnson is a leading family business in rapid renewal, focusing on the group's 10/50/50 target. The group companies currently consist of wholly-owned Axel Johnson International, AxSol, Martin & Servera, and Novax, as well as the partially owned publicly listed Axfood (ownership stake 50.1%) and Dustin (ownership stake 50.1%). In 2023, Axel Johnson's net turnover amounted to approximately 127 billion Swedish kronor, and the group companies collectively employ around 25,000 people. Axel Johnson is a family business run by the fifth generation and is owned by Antonia Ax:son Johnson and her family.
