Press release -
Prisninja winner of Axlab
When the results of this year’s edition of Axlab was recently presented, the winning idea was named Prisninja, presented by Valentin Romanov from Axfood.
Axlab is a 48-hour innovation platform for all 20,000 employees within the Axel Johnson Group. Axlab was first introduced in 2015 with the aim of increasing the pace and strength of business development with the help of our dedicated employees. Axlab’s initiator is Axel Johnson, supported by the CEO of each group company.
470 ideas were submitted to this year’s Axlab. Out of these, a group of experts from our companies selected 32 ideas with the highest potential to lead to future customer value. These ideas were then reviewed by Axel Johnson’s Group Management, who elected the following ideas to be presented to Axel Johnson’s Dragon Den on April 9 and at Axel Johnson’s Annual Meeting on April 12:
“A low cost alternative for the beauty customer” for Axel Johnson by Cathrine Wigzell & Emma Klintbo Klingspor
“Prisninja – Price Comparison Tool that Strengthens Our Competitiveness” for Axfood by Valentin Romanov
“AI for Passage Systems” for RCO by Hirad Asadi
“A delightful and more sustainable closet with Å-Rentals and Å-Pre-loved” for Åhléns by Pattie Suwan
“Drop cash queues – pay directly to the seller on the floor via swish” for Åhléns by Emelie Carlsson
“Restaurant-in-a-box” for Martin & Servera by Michel Lindahl, Johan Granlund and Pernilla Almgren
Axel Johnson’s Dragon’s Den consisted of:
Antonia Ax: son Johnson, owner Axel Johnson
Caroline Berg, Chairman of the Board at Axel Johnson
Mia Brunell Livfors, President and CEO at Axel Johnson
Pia Anderberg, Director People and Innovation at Axel Johnson
Jacob Wall, Director Business Development Axel Johnson
Kerem Yazgan, Director Communications and Sustainability at Axel Johnson
Camilla Wideroth, CFO at Axel Johnson
Martin Malmvik, President and CEO at Axel Johnson International
Klas Balkow, President and CEO at Axfood
Thomas Ekman, President and CEO at Dustin
Håkan Åkerström, President and CEO at Martin & Servera
Eric Persson, CEO of Novax
Gustaf Öhrn, CEO of Åhléns
After presenting before the Dragon’s Den, all finalists got to present their ideas at Axel Johnson’s Annual Meeting, consisting of 200 of the Group’s managers.
Out of the six finalist, the price comparison tool Prisninja was named the winner. The idea was presented by Valentin Romanov, System Manager for Axfood’s e-commerce.
Read more about Axlab here.
Topics
Axel Johnson is one of the Nordic region’s leading trading groups which builds and develops businesses within trade and services in the European market, with main focus on the Nordic region. Group companies currently comprise Axel Johnson International, KICKS, Martin & Servera (equity stake 70 %), Novax, Åhléns and the partly owned listed companies Axfood (equity stake 50.1 %) and Dustin (equity stake 25 %). Axel Johnson’s consolidated annual sales amounts to approximately SEK 77 billion (2017) and the wholly and partly owned companies have about 20,000 employees (2017). Axel Johnson is a family-owned company in the fourth and fifth generation and is owned by Antonia Ax:son Johnson and her family.
