Topics: Winter sports
ATOMIC PUBLISHES 2024 IMPACT STATEMENT
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.
ATOMIC NAMED OFFICIAL SKI PARTNER FOR THE SAALBACH 2025 ALPINE WORLD CHAMPIONSHIPS
Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.
Atomic Partners with BLISTER+ to Provide Injury Coverage for Global Freeski Team
Atomic, a global leader in the design, construction and manufacturing of the finest winter sports equipment, today proudly announces it has joined forces with the outdoor company, BLISTER, to provide Atomic’s team of international freeski athletes with BLISTER+ outdoor injury insurance.
Atomic Applauds Chris Benchetler’s Announcement of New Collaboration with the Grateful Dead, Mountains of the Moon
Atomic applauds Athlete and Creative Director Freeski, Chris Benchetler, as he announces his collaboration with the Grateful Dead which will debut in Fall 2025. Mountains of the Moon, currently in production, is an immersive experience featuring music by the Grateful Dead and produced in partnership with Arc’teryx.
Chris Benchetler is accompanied by fellow Atomic athletes Dennis Ranalter and M
Lucas Braathen Extends Partnership with Atomic
[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes
The 23/24 Atomic Race-Season: A Journey of Triumphs and Challenges
The Atomic season began with a seismic announcement from slalom World Cup champion Lucas Braathen, who declared his withdrawal from the upcoming season just days before the start in Sölden, leaving the ski world in shock.
Amidst the highs and lows, Mikaela Shiffrin and Manuel Feller emerged as standout performers, achieving remarkable feats throughout the season. Together, they secured 11 o
NEW ATOMIC SHIFT² BINDINGS: AN UPGRADE IN FREERIDE TOURING
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
OPENING UP NEW DIMENSIONS IN FREERIDE SKIING - The new Atomic Freeride Range
In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri
LUCAS BRAATHEN AND ATOMIC UNVEIL LIMITED EDITION SKI
Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
Designed b
ATOMIC REDSTER S7 GEN S: PROGRESS AT EVERY STRIDE
Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.
Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action
Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter
PRODUCT RECALL NOTICE: ARMADA, ATOMIC AND SALOMON RECALLING SELECT SKI TOURING BINDINGS
Voluntary and precautionary recall enacted in response to potential breakage
Leading ski equipment manufacturers, Armada, Atomic and Salomon today issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN“ bindings.
Following reports from several retailers and our own technical investigation. It was revealed that under specific co
ATOMIC HOSTS FIRST SKI INDUSTRY CLIMATE SUMMIT TO UNITE MAJOR STAKEHOLDERS AND ADDRESS CLIMATE IMPACT
Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event
31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we
VI TAR NÅ IMOT SØKNADER TIL ATOMIC UTSTYRSKONTRAKT 23-24
OM ATOMIC
Siden oppstarten i 1955 har Atomic hatt ett mål for øye; å forbedre skiopplevelsen for alle skiløpere. For dem som setter sine første svinger eller tar sine første stavtak og helt opp til dem som pusher grensene for hva som er mulig i sporten. Atomic har hovedkontor og fabrikk i Altenmarkt, i hjertet av de Østerriske alpene, og produserer idag over 400.000 ski i året på fabrikken i Po
MIKAELA SHIFFRIN IS THE ALL-TIME LEADER IN WC VICTORIES
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.