Press release -
ATOMIC PUBLISHES 2024 IMPACT STATEMENT
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change. Atomic’s commitment to sustainability is reflected in its technical and science-based approach to designing, developing, and manufacturing skiing equipment.
As the world’s largest and most influential skiing brand, Atomic has committed to the science-based target initiative, aiming to cut GHG emissions by 50% by 2030 and achieve net zero by 2050. The strategy is built on three pillars: transforming the value chain, innovating for sustainable performance, and fostering collaboration.
In this year’s Impact Statement, we detail our ongoing commitment to reducing our environmental footprint, from transitioning to 100% renewable electricity at our production facilities to implementing cutting-edge recycling processes. Our dedication to sustainability is driven by a deep understanding that the future of skiing is inextricably linked to the health of our planet.
Highlights from the 2024 Impact Statement:
- Carbon Emissions Reduction: Learn about our achievements in energy efficiency and our ambitious science-based targets for future reductions.
- Sustainable Production: Discover how life cycle assessments and environmentally friendly processes are making our skis and boots more sustainable.
- Industry Collaboration: Read about the inaugural Ski Industry Climate Summit we hosted, which led to the formation of the Ski Industry Climate Pact.
- Future Goals: Explore our plans for further innovation in sustainability, from clean energy procurement to integrating sustainability into product design.
"Climate action is not just an obligation but a critical necessity for the wintersports industry," said Wolfgang Mayrhofer, President Atomic. "Our Impact Statement reflects our unwavering commitment to leading the way in sustainability, ensuring that skiing remains a cherished sport for future generations."
We invite you to delve into the 2024 Impact Statement to see firsthand how Atomic is driving change and setting new standards for sustainability in the wintersports industry. This document is a testament to our belief that true performance in skiing cannot exist without a steadfast commitment to protecting our environment.
For more information and to read the full 2024 Impact Statement, please visit https://www.atomic.com/en/sustainability
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About ATOMIC
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.
