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ATOMIC NAMED OFFICIAL SKI PARTNER FOR THE SAALBACH 2025 ALPINE WORLD CHAMPIONSHIPS

Press release -

ATOMIC NAMED OFFICIAL SKI PARTNER FOR THE SAALBACH 2025 ALPINE WORLD CHAMPIONSHIPS

Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.

As a brand rooted in the heart of the Alps, Atomic’s legacy has been defined by a passion for connecting skiers to the mountains through exceptional product experiences. Since 1955, we have pushed the boundaries of ski innovation, crafting world-class equipment for all levels—from beginners to World Champions.

With Saalbach just a stone’s throw from our headquarters in Altenmarkt, this partnership feels like a homecoming. Wolfgang Mayrhofer, Atomic Brand President, shares his excitement: “Partnering with the Saalbach 2025 Alpine World Championships is a tremendous honor. This event is the perfect stage to celebrate our 70 years of dedication to skiing. We’re committed to driving the sport forward through quality, innovation, and sustainable performance.”

As Atomic enters its seventh decade, we remain focused on shaping the future of skiing. Our involvement in the Saalbach 2025 Alpine World Championships is just one example of our ongoing mission to support the sport at all levels, empowering skiers with the tools they need to achieve their goals.

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About ATOMIC

Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing

Atomic Str. 1
5541 Altenmarkt im Pongau
Austria

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