Image - 27 March 2024

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Denis Dietrich

Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377

ATOMIC PRODUCT HIGHLIGHTS 2024/25

ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o

27 March 2024 08:30

ATOMIC PRODUKT-HIGHLIGHTS 2024/25

ATOMIC Hawx Prime – Bestseller-Skischuh mit BOA®- Fit System und mehr Komfort
Atomic baut auf den bewährten Fit der Hawx-Boot-Trilogie: Für die Saison 2024/25 kommt die nächste Generation des meistverkauften Skischuhmodells Hawx Prime auf den Markt. Der mittelbreite Hawx Prime ist nicht nur wegen seiner vom ersten Moment an guten Passform bekannt; er hat sich auch aufgrund seiner umfangreichen

ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.