Press release -
anotherblock, the Transparent Music Royalty NFT Marketplace, Reveals Genesis Drop in Collaboration with R3HAB and Laidback Luke
anotherblock is unveiling its first royalty NFTs, an original track by iconic DJs R3HAB and Laidback Luke. NFT holders will get a share of streaming revenues from “Weekend On A Tuesday,” a brand-new single from the dance music giants. This genesis drop will happen August 19, 2022. Fans can sign up at anotherblock.io to get more news on the drop, and early-access spots will be on offer via R3HAB and Laidback Luke’s Instagrams ahead of the drop.
After August 19, regular NFT drops will follow, featuring tracks performed by major artists including Ariana Grande, The Weeknd, Beyonce, Eminem, Juicy J, and Lil Wayne.
"After many months and many versions back and forth, Luke and I are excited to share ‘Weekend On A Tuesday’ with the world. This is a song about breaking away from the norm and choosing to follow your own beat. Sometimes you need to bring the energy to the start of the week - this song is made to get the party started, and we are happy to be part of the launch of anotherblock platform" - R3HAB
“I'm super thrilled to have finally landed this track with R3HAB. Him and I go way back! R3HAB came with this amazing bassline and I poured a bit more of a housey sound over it. And let's be honest, "Weekend On A Tuesday" is how it often feels for us touring DJs. And it’s so exciting we combine this track with the launch of anotherblock.” - Laidback Luke
Launching on Ethereum to enable greater transaction volumes, secondary market viability, and security, anotherblock has created a truly web3-native way for artists and creators to share royalties via NFTs. Once fiat royalty payments arrive at anotherblock, the payment process is completely on chain and automated. anotherblock executes payment, not the rightsholders, ensuring that payment goes out accurately and transparently, something near impossible before blockchain. All this means that anotherblock NFT holders will get the royalty shares they’re due.
Along with clearer payments on shares, anotherblock is building the most data-rich platform, so that holders can follow valuation precisely and easily. anotherblock NFTs’ primary valuations closely reflect potential streaming revenues, not other vague promises of utility. Using tools like NFTGO and with more integrations in the works, anotherblock NFT holders will be able to track prices before and after a sale. anotherblock users can see exactly where and for how much a particular NFT is listed.
“Music NFTs need to keep the good stuff everyone loves about music, from the amazing connection we feel with artists like R3HAB and Laidback Luke and their work, to the rapidly growing, recession-resistant nature of the music industry,” reflects Michel D. Traore, anotherblock co-founder and CEO. “Yet NFTs also need to embrace blockchain’s full potential to enable quick payment, secondary sales, and real usefulness to holders. We’re creating NFTs with real-world value.”
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About anotherblock
Stockholm-headquartered anotherblock is launching a blockchain-based marketplace for music rights in 2022 to empower creators and add value to their art. Founded in 2021 by Michel D. Traore, Sebastian Ljungberg and Filip Strömsten, anotherblock was built upon the idea that accessing music rights should be easy, accessible and democratic. By connecting music rights to NFTs, anotherblock creates a smooth and easy way to both buy and sell music rights – a community of music lovers building rights catalogs together with artists.
About R3HAB
Multi-Platinum DJ and producer Fadil El Ghoul, better known as R3HAB, has been trailblazing his way through dance music for the past fifteen years. From his breakthrough remixes for Rihanna, Drake, Taylor Swift, Calvin Harris, to anthems such as Platinum-certified "All Around The World (La La La)" and "Lullaby," to his collaborations with the likes of Ava Max, ZAYN, Luis Fonsi, Sean Paul, and more, R3HAB has proven to be one of the most forward-thinking artists in the game. His work has collected over 8B streams to date, including 1.1B in 2021 alone. R3HAB founded his label CYB3RPVNK in 2016, which has passed 4B streams across platforms since its inception. R3HAB continues to evolve and diversify his sound by working with artists around the globe, pushing the boundaries of dance music as he collaborates across genres and languages. He is Spotify's Most Discovered Artist, one of Spotify's top 200 most streamed artists, ranked #12 on prestigious DJ Mag's Top 100 DJs chart, and has earned over 70 Gold and Platinum certificates. R3HAB has embarked on multiple sold-out worldwide tours and was the first dance music artist to sell out 15 consecutive shows in China. On top of that, he performed at the world's top festivals, such as EDC, Ultra Music Festival, Tomorrowland, Balaton Sound, Coachella, Summer Sonic Festival, DWP Jakarta. With his combination of innate artistry and innovative attitude, R3HAB has earned his place as a household name in dance music.
About Laidback Luke
From his origins in the house and techno underground to his current more eclectic style, Laidback Luke has always been a leading light in music of the present day as well as the future. The Dutch hero continues to enjoy a hugely varied and consistently noteworthy career in the game. With a reputation as a serious talent scout and for being one of the nicest guys around, he has built himself a mightily impressive musical empire that has touched the highest reaches of the music industry. Recent times have seen him continue his dancefloor domination by producing a slew of killer tracks with both the world’s biggest names and newcomers alike, including Afrojack, Dubdogz, Will Sparks and GTA. His commitment to discovering and nurturing new talent is key to his ethos, with his reputation as a mentor proceeding him. For him, it’s only natural to share his wisdom and support in the same way his peers did when he was coming up.
His popular bi-weekly vlog gives an insight into his intense life and maintains a direct connection with fans, while his healthy lifestyle sees him extol the virtues of tai chi, yoga, healthy food and his beloved kung-fu (in which he’s participated in the World Championship in Hong Kong) over hedonism and excessive partying. All this combined makes him a truly unique and inspirational figure in the dance music industry and one who will contain to play a vital part in it for years to come.
