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anotherblock Drops Three Dance Music Collectibles in One Day – Featuring Boys Noize, Laidback Luke & Kleerup

Press release -

anotherblock Drops Three Dance Music Collectibles in One Day – Featuring Boys Noize, Laidback Luke & Kleerup

In celebration of electronic music and blockchain, anotherblock is set to drop three unique music collectibles in one day, this Saturday, August 12. The dance-niched collection marks the third project to be launched on the new blockchain, Base, during Onchain Summer – one of Coinbase’s largest activations to date with partners including Coca Cola, Atari, OpenSea amongst others.

By creating a platform where fans can own their favorite songs and contribute to an open market for cherished music, anotherblock is pioneering a new wave of cultural transformation. Today, the music tech company unveils a collection of three unique drops from the music giants; Boys Noize, Laidback Luke and Kleerup, offering a mix of exciting unreleased tracks and beloved classics. The drops are backed by Onchain Summer, where Coinbase aims to collaborate with top builders, artists, brands, and products to showcase the emerging onchain culture, with already close to a million users.

“In the rapidly evolving music landscape, going onchain provides a great solution for empowering artists and fans alike. This is an opportunity to be part of a cultural movement and own a piece of music history. And it’s not just about collecting – it’s about truly feeling the beat and becoming a stakeholder in the music you love. These exclusive drops are available for a limited time, so mark your calendars for August 12th, and join us in celebrating the fusion of dance music and innovation." says Oscar Mörke, Head of Product, anotherblock.

  • Boys Noize – ICH R U. The international festival headliner and a-list producer, ALEX RIDHA aka BOYS NOIZE, embodies the transformation and expansion of 21st-century techno, house and electro. Yet as a Berliner and lifelong DJ, he remains committed to the underground, regularly flexing the decks at BERGHAIN, TRESOR, RSO, and HÖR, all while running his label BNR. Now he brings you ICH R U in celebration of its 10-year anniversary.

  • Laidback Luke – Originator. Laidback Luke is sharing an unreleased track that won’t be distributed via DSPs, “Originator”, exclusively for the Base community. As a DJ and producer, Laidback Luke stands as a true icon in the electronic music realm. With this drop, he also celebrates the one-year anniversary of anotherblock’s genesis drop “Weekend on a Tuesday” by R3HAB & Laidback Luke.

  • Kleerup – Paradise. Swedish electro-pop legend Kleerup, who had his international breakthrough with "With Every Heartbeat" featuring Robyn, is sharing a never-before-heard demo which serves as a pre-access ticket to buy ownership in the release of his next single "PARADISE" this fall. Giving his audience a chance to be directly involved in his creative process and become part of the story behind the music.

By embracing onchain technology, anotherblock is paving the way for the democratization of music ownership. It enables fans to become genuine stakeholders in the creative process, fostering a deeper appreciation for the art they support. As Mörke envisions, “We want people to not only collect but feel a sense of ownership of what they’re collecting. We want to create a platform for fans to be able to truly own music.”

All drops will be open for 48h starting on Saturday, August 12, at 9 am PST / 12 pm EST / 6 pm CET.

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Stockholm based music tech platform anotherblock was launched in August 2022 with the aim of empowering the emotional and financial connection between creators and consumers. Founded by Michel D. Traore, Filip Strömsten & Sebastian Ljungberg, anotherblock provides a seamless and user-friendly platform for buying and selling music rights. Collectors on anotherblock own future streaming royalties of high-end tracks and earn royalties whenever those tracks are streamed.

A new era of music ownership

Stockholm-based music tech platform anotherblock was launched in August 2022 with the aim of empowering the emotional and financial connection between creators and consumers. Founded by Michel D. Traore, Filip Strömsten & Sebastian Ljungberg, anotherblock provides a seamless and user-friendly platform for buying music rights and unique music collectibles.

anotherblock

Högbergsgatan 33
116 20 Stockholm
Sweden