Above teams up with Scania & Skånetrafiken to reinvent the regional travel experience; Concept bus 2.0

How does one design the future of regional buses? Or rather, how does one design future travel experiences based on new knowledge around design thinking and automation that has surfaced in recent years? This was the intriguing and challenging task that Skånetrafiken, Scania, and Above, attempted to accomplish. This exciting assignment merged a holistic travel experience with a multitude of micro-interactions requiring a diverse design skillset to achieve.

Through this collaboration, the team has been viewing this challenge from different angles to improve the travel experience for Skånetrafiken’s customers. The focus was centered on enhancing customer satisfaction and loyalty by improving interactions between the user and the bus.

The challenge, as always, was to find simple answers to complex problems. The individual needs of each user had to be balanced with the overall travel experience. The goal was to go beyond current norms and conceptualize what the future of public transportation could look like.

With this in mind, we got to work designing empathetic, intuitive concepts that merged comfort and function. Project Concept bus 2.0, as we called it, was an initiative by Skånetrafiken and Above with support from Scania.

If you ever wondered what it actually takes to get people out of their cars and onto the bus and enable them to do actual work on their commute, read on!