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Top 5 Trends for 2020 in Sports Betting by LeoVegas
LeoVegas Sport has experienced significant growth since its launch in May 2016. As a game tech company with a mobile first approach we are always trying to be innovative and stay on top of industry trends. We´ll take a closer look at some of the trends we believe will impact the sports betting industry in 2020.
Live Betting
Not necessarily a new trend, but we believe the popularity of Live Betting will continue to increase. We will see this increase especially in mobile live betting, which will, as always, play a key role. A good user experience for these punters will be crucial.
As the popularity of Live Betting increases, the number of available markets will increase as well.
The instant betting and next occurrence markets have been and will continue to be very popular with customers due to the fact that markets settle very quickly (more about Instant Betting further down in the article).
With more markets there is also the challenge of presenting the right market to the right customer at the right time. This can be done with a level of personalisation or a dynamic event page.
The use of VAR (Video Assistant Referee, a video system that is designed to help referees) in the major football leagues has introduced a challenge, as operators aim to settle markets as quickly as possible.
Markets that settle quickly – Instant Betting/Next Occurrence Betting etc
The growth of Mobile and Live Betting underlines the fact that punters want to be able to bet on markets that are settled quickly. That’s why we believe that markets like Instant Betting and Next Occurrence markets will be more and more popular going forward.
Instant Betting markets allow the punters to bet on every point in tennis, while next occurrence markets allow the customers to make a prediction on what will happen within the next minute.
LeoVegas has a market-leading offering and products for these markets, with the opportunity to bet on every ball in a tennis match or on the next occurrence in football for example, we should see a big upswing during Euro 2020. We also believe that these types of bets will spread to other sports.
Player Markets/Specials
We can see a trend of player markets/specials increasing in popularity, especially for the biggest players such as Ronaldo, Messi and Salah etc.
It is very “top heavy” towards the big stars and we are expecting this trend to continue, but we are hoping to see an overall increase in activity going forward, especially during Euro 2020.
This surge in popularity can also be attributed to Fantasy Sports which is very player-specific, rather than team driven and begs the question if Fantasy Sports is a must have for operators going forward?
At LeoVegas we saw a big increase in activity on Serie A after Juventus signed Cristiano Ronaldo, so it can affect activity on leagues as well in some extreme cases.
Individual markets are a very popular Bet Builder selection, which leads us to next trend.
Bet Builder
As the selection of markets are getting more and more similar between operators, the introduction of Bet Builder has been a great addition to our Sportsbook, giving our customers the flexibility to create their own football and ice-hockey bets.
This is especially popular for big “standalone” events like a late Premier League kick-off, the Champions League final or during big International tournaments where matches are played one at a time. Therefore, we are expecting the Bet Builder product to continue its increase in popularity, especially during Euro 2020.
It also gives customers the availability to create their own bets which can be a good way to customise the experience on a punter level, which is the last trend we will talk about.
Personalisation
As mentioned earlier, the selection of markets is getting more and more similar between operators which leads to a bigger focus on personalisation going forward.
A strong UX allows different types of punters to find the leagues, events and markets they are interested in easily. We think it is important to find a good balance when using AI Analytics to decide on what to show specific punters, while also giving the punter the option to personalise themselves with different concepts like favourite sports, leagues, teams, maybe even players.
One example of personalisation is that punters can design their own lobby at LeoVegas Sport by choosing their favourite leagues.
At LeoVegas we successfully launched our Casino recommendation engine earlier this year and we have also been working on something similar for our Sportsbook for a while. With that said, we have already had a few personalisation updates, both for backend and frontend, that have given us some encouraging activity boosts, as well as plenty more in the pipeline for 2020!
For further information, please contact:
Hans Uhrus
Communications Director
+46 (0) 768 95 0101
LeoVegas’ vision and position is “King of Casino”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. LeoVegas is a global group in which LeoVegas AB (publ) is the parent company. LeoVegas AB (publ) does not conduct any gaming operations; rather, operating activities are conducted by subsidiaries within the Group. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. For more about LeoVegas games, visit www.leovegas.com/sv-se/
