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A ground-breaking new behaviour change study by leading independent research institute RAND Europe, has shown that Vitality incentives, combined with Apple Watch, deliver dramatic and sustained improvements in physical activity levels.

Vitality-linked insurers to get 100 million people 20% more active by 2025

Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have committed to making 100 million people more active over the next seven years, aligned to the World Health Organizations’ Global Action Plan on Physical Activity.

​Discovery Vitality encouraged by the revised sugar tax design announced by Finance Minister Pravin Gordhan in his 2017 Budget Speech.

Why we welcome a sugar tax

Discovery Vitality encouraged by the revised sugar tax design announced by Finance Minister Pravin Gordhan in his 2017 Budget Speech.

Vitality nutrition specialists, with partner Woolworths, heated up the HealthyFood Studio for a taste of what good food choices that easily fit into your life look like.

Vitality food and lifestyle guidelines simplify the way to healthy nutrition

A key part of being healthy, is the food and drinks you have daily. Vitality’s nutrition specialists stay up to date and engage with local and international stakeholders on the latest in food and nutrition science, and combines best practice into guidelines Vitality encourages people to follow for good health.
“Healthy eating need not be boring. For us it’s about showing that healthy nutritio

Our core purpose and values guide us in all we do. A clear and profound promise: to make people healthier and enhance and protect their lives.

Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives.

Discovery Limited

Discovery Group Limited, 1 Discovery Place, Sandton
2196 Johannesburg
South Africa