Yamaha Motor Co., Ltd.

4 August 2021 01:00

A Unique Approach Accelerating the Shift to Smart Factories Yamaha Motor Newsletter (Aug. 4, 2021 No. 90)

Making factories smarter by using digital data to transform the work processes at manufacturing sites, improve quality, and enhance productivity is a movement underway at manufacturing and production facilities across a wide range of industries.
Yamaha Motor is no exception and is moving forward with its own smart factory initiatives by incorporating proprietary technologies. In this issue, w

7 July 2021 00:00

The First All-New SuperJet in 30 Years Yamaha Motor Newsletter (July 7, 2021 No. 89)

The SuperJet is Yamaha’s brand-new stand-up personal watercraft (PWC), and while these watercraft retain a strong core following for the fun they provide once mastered, stand-up PWCs in general do not comprise a large proportion of the market’s overall demand. Driven by the firm belief that such a uniquely Yamaha model should never disappear from the WaveRunner lineup, the SuperJet was redesigne

3 June 2021 00:00

Helping Seniors Take on Active Lifestyles Yamaha Motor Newsletter (June 3, 2021 No. 88)

Yamaha Motor developed and released the world’s first electrically power-assisted bicycle (e-Bike) in 1993. At the time, it was the elderly that recognized the value and appeal of this revolutionary new product and purchased it, becoming early adopters. In Japan today, the number of seniors voluntarily relinquishing their driver’s licenses is on the rise, and e-Bikes are drawing greater attentio

Visualizing riding skills with "YRFS". Program introduced at the YRA site in Japan

12 May 2021 02:00

Helping to improve riding ability through riding skill visualization Yamaha Motor Newsletter (May. 12, 2021 No. 87)

Yamaha Motor has developed the "YRFS (Yamaha Riding Feedback System)" that visualizes skills and provides feedback for the purpose of helping riders improve their riding ability, with the　operation beginning at the safe riding awareness initiative, the YRA (Yamaha Riding Academy).
Starting with Japan, we plan to gradually introduce the program to riding instruction sites in countries such

8 April 2021 02:00

Evolving R&D: Encouraging Independent Engineering Projects Yamaha Motor Newsletter (Apr. 8, 2021 No. 86)

Within Yamaha Motor’s R&D departments exists an in-house initiative called “Evolving R&D,” commonly referred to internally as the “5% Rule.” Aimed at encouraging our engineers to think more independently toward our Monozukuri, this initiative allows engineers to spend 5% of their working hours on their own research projects.
By applying themselves to their own R&D endeavors

8 March 2021 01:00

Motorcycle Lessons for Women Employees Yamaha Motor Newsletter (Mar. 8, 2021 No. 85)

At Yamaha Motor headquarters in Japan, a company parking lot was the stage for holding motorcycle riding lessons specifically for women employees. The idea behind this initiative is that having participants experience the fun of motorcycling firsthand will not only deepen their own understanding of and affinity for Yamaha products, but will also allow them to better understand what it is like fo

8 February 2021 01:00

Solving Societal Issues with Unmanned Solutions Yamaha Motor Newsletter (Feb. 8, 2021 No. 84)

Today, Yamaha Motor is actively developing unmanned solutions to address a range of societal issues. Our strengths in this field stem from the record of results we forged from engaging in the personal mobility business as well as robotics from the late 1970s, and the considerable technological know-how acquired along the way.
At present, the labor shortages seen in the agricultural secto

18 January 2021 05:00

Motorcycle R&D That Sparked a Study of VR-Induced Motion Sickness Yamaha Motor Newsletter (Jan. 18, 2021 No. 83)

Thanks to advances in virtual reality technology, today we are seeing its use spread to various fields, from day-to-day life to commerce and industry. However, this greater use of virtual reality (VR) equipment and headsets has also resulted in many reports of people suffering afterwards from symptoms similar to car-induced motion sickness. This has put the brakes on expanding the range of usage

8 December 2020 02:00

Craftsmanship Permeating Our Production Workplaces Yamaha Motor Newsletter (Dec 8, 2020 No. 82)

At Yamaha Motor’s manufacturing and production sites, we revel in the challenge to create ever more beautiful and higher quality products as well as relish the search for real improvements and greater advances. We value our workplace culture that blends tradition with innovation, and see that our hard-won skills and proven technologies are handed down to the next generation.
Underpinning

26 May 2020 04:00

#StayHome Diversions for Fun and Fitness Yamaha Motor Newsletter (May 26, 2020 No. 81)

Around the world today, the coronavirus (COVID-19) pandemic has drastically affected people’s lives and brought illness and even death to countless victims. To stem the spread of the disease, numerous countries have asked or required people to stay home and avoid going out as much as possible.
However, this unprecedented restriction of people’s freedom to go about their daily lives can defi

30 April 2020 04:00

The Real Adventure – Chasing Dreams Beyond the Horizon Yamaha Motor Newsletter (April 30, 2020 No. 80)

Debuting at EICMA in 2018 and already a 2020 winner of international design awards like the iF Design Award and Red Dot Award, the all-new Ténéré 700 is the latest addition to a long line of motorcycles that carry on Yamaha’s Spirit of Adventure, a value born and bolstered in the grueling Paris–Dakar Rally.
The development theme for the model had the project team return to those very roots,

7 April 2020 07:00

Yamaha and Japan Airlines Complete First UAV Helicopter Delivery Trial 　 Yamaha Motor Newsletter (April 7, 2020 No. 79)

Japan is an island nation blessed by abundant fishing grounds that dot the archipelago’s coasts, providing fresh catches that make their way not only to tables in the local communities, but also to major city centers like Tokyo and Osaka. To make such quick distribution of fresh seafood possible, Japan’s transport industry employs a number of innovative logistics methods.
In February 2020,

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