Yamaha’s YZF-R1 flagship motorcycle has continued to set trends in the 1,000cc supersport category through advanced ideas and cutting-edge technologies since its introduction in 1998. Although the bike has not been drastically changed in 2018, the now highly developed 8th-generation R1 continues to notch up wins at racetracks across the globe.
In Japan and in the U.K., special events f
Amid the progress seen with hybrid and fully electric cars, Yamaha Motor was quick to blaze a new trail with the release of the Passol compact electric scooter in 2002. Yamaha also continues to sell the E-Vino electric scooter and promote its use while working on the next step in the evolution of electric vehicles.
Some of the central issues in developing electric vehicles (EVs) ar
As a manufacturer of products for mobility and transport on land, on the sea and in the sky like motorcycles, outboard motors and industrial-use unmanned helicopters, Yamaha Motor strives to bring joy and more fulfilling lives to people around the world with original ideas, unique technologies and dynamic designs in our Monozukuri (creating products with an emphasis on craftsmanship and excelle
It’s spring, which means the 2018 motorsports season has finally begun. Yamaha’s riders and teams are set to challenge once again for titles in road racing and motocross, from national and regional series to world championships.
The riders in particular carry the weight of their fan’s expectations and fly the banner for their teams, and since they are chosen from among a wide field of pr
This year is the third and final year of Yamaha Motor’s current medium-term management plan. While striving to be a unique company that continues to achieve dynamic milestones in our many business lines, we are engaged in numerous initiatives aimed at achieving our annual goal of 2 trillion yen in net sales.
Amid these efforts, we exhibited at CES 2018, the world’s largest consumer tec
Yamaha Motor was founded in Japan as a motorcycle manufacturer in 1955. With the powertrain technology it garnered through motorcycle development and manufacture, the company steadily applied it towards diversifying its business, venturing into new product categories like outboard motors and snowmobiles. Like our racing karts and generators, snow throwers were also created using Yamaha’s multip
When the 45th Tokyo Motor Show 2017 opened to the public on October 28, 2017, Yamaha Motor was one of many exhibitors that took this prominent event as an opportunity for corporate communication and to show the directions in which the company will be moving forward.
With the theme of “Yamaha Future Garage: Resonate the Future,” the Yamaha booth had a total of 20 models on display, including si
Yamaha Motor strives to be a Kando* Creating Company that offers new excitement and a more fulfilling life for people all over the world. To realize this mission, we create products primarily for personal mobility like our motorcycles, scooters and more with a high standard of quality that moves and inspires people, and have expanded our range of customers with a growing line of products.
We a
In 1955, the motorcycle business of Nippon Gakki Co., Ltd. (today’s Yamaha Corporation) was spun off to establish Yamaha Motor Co., Ltd. Shortly after, the company entered the marine industry, mainly offering outboard motors and boats. The core competencies for creating these products—small-engine and chassis/hull technologies—were then put to use in creating new products, thereby diversifying our
In 1960, Yamaha Motor followed on its success with motorcycles by entering the marine industry, and began manufacturing and selling FRP (fiber-reinforced plastic) motorboats and outboard motors. By developing a diverse line of products backed by tireless marketing efforts, Yamaha rose to become Japan’s leading comprehensive manufacturer of marine products.
On the global market as well, the out
Yamaha Golf Cars/Land Cars
User-friendly and Eco-friendly Features and Performance for Expanded Roles in Society
To fulfill our corporate mission to be a Kando* Creating Company offering new excitement and a more fulfilling life for people all over the world, Yamaha Motor offers a variety of products and services for both recreation and business on a global scale, from motorcycles, outbo
Yamaha’s Casting Technology
The Factories Contributing to High-quality Monozukuri
Yamaha Motor is dedicated to Monozukuri (engineering, manufacturing and marketing products with an emphasis on craftsmanship and excellence) with a high standard of quality that moves and inspires people. We employ innovative concepts, technologies for maximizing user fun and confidence, and our Refined Dynamis
Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
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