Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.
With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created.
– It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it bei
Nordic Choice Hotels, which as of this year, are changing their name to Strawberry, will add four unique additions to their portfolio, when the Fortress Hotels enters into a distribution partnership. The four hotels in the Fortress Hotels group are Oscarsborg Fortress, Kongsvinger Fortress and Reenskaug Hotel in Norway and Torreby Castle in Sweden.
The iconic jewel Hotel Kämp is being renovated. At the same time, the punky, hotel concept Hobo Hotel is coming to the Finnish capital, opening up in the old hotel GLO Kluuvi next door.
Within the EU project CHORIZO, various projects are carried out to obtain information and data about guests' behavior with the aim of reducing food waste in hotels. By systematizing and making available the results from the study, the ambition is to be able to contribute to a reduced climate impact on a large scale together with other players in the industry.
The project is a large EU project w
Nordic Choice Hotels has been looking beyond national borders for a global player to accelerate its data-driven way of working, with a focus on the guest journey and guest satisfaction. The role ultimately fell to Dianne Robillos, who in December assumed the new position as VP Personalization, Data & Insights.
Dianne most recently comes from a similar role at Qatar Airways where she enabled
Nordic Choice Hotels has appointed Inka Uusitalo-Raoult as Director of Operations for the Finnish operations.
To succeed on the ambitions for further growth in the Finnish market, the hotel company has created a new position as Chief Operating Officer in Finland.
After acquiring Kämp Collection Hotels, the most unique hotel portfolio in Finland, in 2019, Helsinki has become the third biggest market for Nordic Choice Hotels after Oslo and Stockholm. With two more hotel projects at Helsinki Vantaa Airpor
Nordic Choice Hotels changes name to Strawberry.
The fund, which will be launched in April, is intended to finance the development of climate-friendly solutions for the hotel industry with the aim of creating a greener future. In connection with the launch of the fund, Nordic Choice Hotels offers its guests to contribute by pass on room cleaning during their stay at the hotels under a concept called Green Stay.
Refraining from cleaning has a
Henrik Berghult appointed new executive leader for Nordic Hotels & Resorts
After systems and computers were affected by a big virus attack in December, Nordic Choice Hotels needed to renew the computer fleet. But instead of buying new hardware, existing PCs were converted to CloudReady from Google, which delivers a Chrome OS experience.
As one of many larger companies lately, Nordic Choice Hotels experienced a serious virus attack by criminals in December. The attack
In the wake of the virus attack on the night of 2 December, Nordic Choice Hotels has over the weekend worked to map the extent of the virus attack on the IT systems.
On the night of 2 December, Nordic Choice Hotels was hit by a virus attack on our IT systems. The virus infected systems for bookings, check-in and check-out, as well as payment solutions. After the incident, we have worked around
Strawberry is a portal to a wide variety of hotels, meetings, restaurants and spas, as well as great benefits and rewards for our members. With over 240 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel® and Clarion Collection® Hotel, in addition to more than 40 independent hotels. Through the Strawberry app, web and membership, you get access to our universe of experiences, with our promise to make life more fun, meaningful and exciting.
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