The Nordic Choice Hotels brand Clarion Collection, takes the lead to become the world’s first ”hygge” hotel chain
Clarion Collection was the first chain acquired by Petter A. Stordalen during the 1990s. The chain was then called Home Hotels, which was subsequently changed to Clarion Collection. Now, Clarion Collection is taking the lead with a unique industry concept using the well-known Scandinavian term “hygge” as a platform.