Topics: Food, Drink

CMA approves Müller acquisition of Yew Tree Dairy

CMA approves Müller acquisition of Yew Tree Dairy

Müller has announced approval from the Competition and Markets Authority (CMA) regarding its agreement to acquire Yew Tree Dairy.
Due to complete by the end of October, the acquisition will see Müller use Yew Tree Dairy’s milk powder production capabilities to grow its export business, drive supply chain resilience and secure a positive future for the British dairy industry.
Once complet

Introduction of Müller Light Protein Pudding is latest move in vision to transform the yogurt and desserts health category

Introduction of Müller Light Protein Pudding is latest move in vision to transform the yogurt and desserts health category

Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of

Müller targets category growth with Müller Light relaunch

Müller targets category growth with Müller Light relaunch

Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment.

Müller launches new wave of Rice, Rice Baby campaign to continue growth ahead of summer of football

Müller launches new wave of Rice, Rice Baby campaign to continue growth ahead of summer of football

Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90

Embrace ‘the URjj’: Müller dramatises the moment ‘the URjj’ takes over with missing FRijj bottles across special-build OOH sites

Embrace ‘the URjj’: Müller dramatises the moment ‘the URjj’ takes over with missing FRijj bottles across special-build OOH sites

Today, Müller milkshake brand FRijj launches its first new ad campaign in eight years, created by Müller’s creative agency of record VCCP London, marking Müller’s move to continue to significantly invest in a major brand refresh.
The campaign aims to dramatise what happens when the nation feels ‘the URjj’, playing FRijj’s distinctive tagline ‘Feel the URjj’ - a line that has been in place for

Müller Yogurt & Desserts partners with Shropshire Wildlife Trust to fund learning in local schools

Müller Yogurt & Desserts partners with Shropshire Wildlife Trust to fund learning in local schools

Müller Yogurt & Desserts has teamed up with Shropshire Wildlife Trust (SWT) to provide the charity with vital funding to support the local community and create learning opportunities in schools.
In the first partnership of its kind for the charity, the funding from Müller will see an education officer from the Trust spend time in Shropshire’s Lantern Academy over the coming year, upskilli

Müller launches Cadbury Milkshakes

Müller launches Cadbury Milkshakes

Müller Yogurt & Desserts is bringing Cadbury, the nation’s favourite chocolate brand, to milkshake format for the first time in the UK and Ireland.

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Welcome to Müller UK & Ireland !

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs over 32,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain, alongside a designated plant-based range.

Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:

Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Müller UK & Ireland

Tern Valley Business Park, Shrewsbury Road
TF9 3SQ Market Drayton
United Kingdom

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