Arla extends successful Icelandic style super yogurt range
Arla Foods, the farmer-owned dairy company, is extending its popular Arla® Skyr range with the launch of a new delicious flavour, Blueberry & Elderberry.
Arla Foods, the farmer-owned dairy company, is extending its popular Arla® Skyr range with the launch of a new delicious flavour, Blueberry & Elderberry.
In The Grocer’s annual supplement ‘The Dairymen’ published last week, our own Peter Giørtz-Carlsen, Executive Vice President of Arla Foods UK, talked about his ambitions for the dairy cooperative. Peter believes that Arla’s strong market position, particularly in liquid milk and cheese, means it is well positioned to make the jump to ‘super brand’.
Arla Foods, the farmer-owned dairy company, is today launching Arla® Skyr into the UK market, in the next stage of the company’s expansion into the yogurt category.
Arla Foods,the farmer-owned dairy company,has launched Arla® Protein into the yogurt category.Made from natural ingredients,Arla® Protein is high in protein and fat-free.Initially available in three flavours,a 200g pot provides 20g protein, 40% of the UK recommended daily reference intake.The launch is part of the cooperative’s ambitious plans to make Arla a leading dairy brand name in the UK.
Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.
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