Arla Lactofree launches new television ad
Arla Lactofree®, the UK’s pioneering lactose-free* dairy brand, is today launching its new television ad as part of its campaign to champion a dairy revolution.
Arla Lactofree®, the UK’s pioneering lactose-free* dairy brand, is today launching its new television ad as part of its campaign to champion a dairy revolution.
Arla Foods amba is maintaining its milk price through January 2016. However, January also sees a new quarter’s (October to December) average exchange rate being introduced to the pricing mechanism.
London commuters were greeted on Wednesday December 9th by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas.
Arla has more raw milk in its care than ever before and more expected over the next five years. This provides the business with opportunities for global growth to create value for its 12,700 farmer owners.
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase Arla's dairy products and support its farmers.
Arla Foods amba on-account price will remain unchanged from 26 October 2015 for its 12,700 owners, including around 3,000 from the UK, at 23.04 pence per litre.
Castello cheese is set to launch a new global promotion campaign around its cameo appearance in the new movie “Burnt” starring Bradley Cooper, which will be released in theatres worldwide in October. The appearance is part of a promotion agreement between Arla Foods and The Weinstein Company that will see Castello exposed to millions of movie-goers and food-lovers around the world.
Arla Foods UK is the winner of the Silver Cup, the top award at the 2015 Cream Awards. The Silver Cup award is the culmination of the annual dairy industry trade awards
Arla Foods creameries have been rewarded for the outstanding cheeses they produce, this time at the Global Cheese Awards. Arla Food’s creameries, including Taw Valley, Lockerbie, Llandrynog, Tuxford & Tebbutt, Trevarrian and produce from Denmark, successfully walked away with an incredible 52 awards between them and the Taw Valley creamery was also crowned 2014 Danisco Grand Prix Champion.
Consumers are in for a summer of discovery as Arla's leading cheese brand Discover.. launches a raft of new products.
This summer sees the launch of Apetina, a new, quality cheese range from Arla Foods. The brand will be a significant new addition to the UK cheese market, supported with a multi-million pound marketing spend including TV, press, and online advertising alongside PR.
Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.
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