Press release -
Steamery launches the popular iron steamer in a new color
In 2021, Scandinavian brand Steamery launched the innovative hybrid iron steamer Cirrus 3. In just a year the steamer has become one of their bestsellers. This fall, they are launching the steamer in a new color – Sage.
Steamery is known for their smart, modern, and minimalistic clothing care products. In a short period of time, the Cirrus 3 Iron Steamer has become one of Steamery’s bestselling product. They are now launching a new color of the popular steamer. The color Sage is a calm and sophisticated shade of green inspired by morning dew found in misty Scandinavian forests. It pairs well with previous colors Sand and Charcoal while incorporating a fresh touch of color to your textile care routine.
“When we launched the Cirrus 3, we wanted it to have a more modern and minimalistic look to it than the predecessors. Therefore, we launched it in the sophisticated colors sand and charcoal. We feel like this new sage color fits right into the same color scheme”,says Frej Lewenhaupt, co-founder and CEO at Steamery.
Cirrus 3 Iron Steamer
The Cirrus 3 Iron Steamer, characterized by its sophisticated design and high performance, is a unique hybrid of an iron and a steamer. It represents the ideal balance between functionality and aesthetics. The hot steam kills bacteria, smooths out creases, and makes your clothes feel fresh in between washes. Equipped with a front plate that heats up to the equivalent of level 1 on an iron. The iron steamer can give your clothes both a pressed and natural look in a gentle way. The front plate heats up in only 25 seconds, improves the steam quality, and helps dry the fabric. Cirrus 3 Iron Steamer is smaller than most handheld steamers, which makes it ideal to bring on travels. The steamer comes with a wearable ironing tool.
Cirrus 3 Iron Steamer in the new color Sage will be available in stores, at online retailers and at steamerystockholm.com from November 7th.
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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2021, they sold more than 150.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.
