Press release -
Steamery Launches Seasonal New Color in Limited Edition
Swedish clothing care company Steamery wants to inspire people to take better care of their clothes in order to make them last longer. To fulfill this mission they offer a wide range of modern clothing care products. Based on customer requests, the company now launches their bestselling products in this season’s crispiest nuance, white.
Steamery’s acclaimed bestseller Cirrus No.2 were introduced in 2017 and is today avaliable in a variety of colors. Last fall, Steamery asked their customers what new color they wished for. The answer was crystal clear – a majority wanted them to be white. Consequently, Cirrus No.2 will now be available in a limited edition white. Alongside, Steamery also launches the Cumulus No.3 in grey, a color that are also based on customers’ requests.
“It’s always incredibly interesting to get feedback from our customers and we always try to use this information in our design process. At Steamery, we want to become a global thought leader in modern clothing care. Working closely with customers and being responsive to their feedback is important to continuously optimize our products from a user perspective”, says Frej Lewenhaupt, co-founder and Chief Product Officer at Steamery.
The new products are avaliable online at steamerystockholm.com and in stores from mid- March.
Cirrus No.2 – White
Steaming is like airing clothes; it reduces bad odors and removes shallow dirt. The steam makes the textile fibers swell and regain their natural shape. With a weight of only 0,58kg (1,1lb.) and a time efficient heat up effect of 25 seconds, theCirrus No.2 works perfectly for the trip as well as for everyday life. The steamer can be used on all kinds of fabrics, and therefore clothes that usually cannot be ironed can be steamed.
Price: 120 EURO
Cumulus No.3 – Grey
Cumulus No.3 is a home steamer with many features normally only found in professional steamers. Equiped with a water tank with a capacity of 1.8 litres, the design of this home steamer is still sleek and minimalistic. It heats up in 40 seconds and can be used on all types of textiles. Perfect for garments that cannot be ironed.
Price: 250 EURO
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Steamery is a Scandinavian clothing care company founded by Frej Lewenhaupt, Petra Ringström and Martin Lingner 2014 in Shanghai. In 2020, they sold more than 120.000 steamers, which is an increase by almost 600% compared to 2017. In six years, they have become the leading brand in modern textile care. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.
