Press release -
Meet Rose, the sophisticated new color for Steamery’s bestselling duo
The iconic Steamery duo: Cirrus 3 Iron Steamer and Pilo 2 Fabric Shaver are already must-haves for those who care about maintaining the quality and appearance of their clothes. Now, with the introduction of the Rose color, Steamery is providing customers with a new and comfortable color for their most popular clothing care tools.
“The new rose color is a serene and sophisticated pink. It’s inspired by the soft blush tones found in nature. We hope the new color can inspire people to have their clothing care products on display at home instead of hiding them away. In that way, the products are always close at hand and ready to use for your clothing care routine.” - Cherro Yanjie Wang, Art Director at Steamery
The new Rose color aligns with current design trends, offering a contemporary option for consumers who want their home appliances to reflect their personal style. Rose is both bold and neutral, ensuring it fits in seamlessly with various decor styles while making a subtle statement. The addition of Rose gives the customer more options. Now the customer can choose a product that matches perfectly with their home, preferences and needs.
While the Rose offers a fresh look on the outside, the Cirrus 3 Iron Steamer and Pilo 2 Fabric Shaver are still as brilliant on the inside. They will continue to deliver the same top-tier performance that customers have come to expect from the brand. Steamery remains the go-to solution for effortlessly removing wrinkles, refreshing fabrics, and making sure garments last longer. They are designed for convenience, portability, and efficiency - making them essential tools for modern living.
Steamery is dedicated to revolutionizing garment care with innovative products that combine style, functionality and convenience, and that inspire sustainable habits. With a commitment to quality and design, they continue to set new standards in the industry, making garment care an effortless and enjoyable part of everyday life.
The product duo in the new Rose color will be available from October 21st through Steamery's official website and selected retail partners. The price for the Cirrus 3 Iron Steamer is 180 €/ £150/ $ 180 and the Pilo 2 Fabric Shaver is 65 €/ £ 55/ $ 65. The products are already available in the colorways: Sand, Charcoal and Sage.
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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2023, they sold more than 160.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Mr. Porter. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House and The Londoner.
