Crown Leadership's Crisis Management Asia Masterclass
HBM's Mark Laudi to present Crisis Management Asia Masterclass
Event date 11 July 2016 11:00 – 12:30
Location Furama Riverfront Hotel
Responding to Crises Effectively
How companies are seen to react during a crisis can impact their reputation, and value, over many years. In some cases, an ineffective response has destroyed their business. Communications should take a leading role in addressing fear/outrage and influencing stakeholder perceptions and behaviour.