The Official Home Furnishing Solutions for Audi Fashion Festival 2014

Audi Fashion Festival has always been a highlight in Singapore and Asia with the vast branding network and activities. It is one of the most important events in the fashion industry. Consumers will be able to gain a firsthand view of the fashion development and also new lifestyle ideas.

3 Brands Collaborate

Evorich Flooring Group, HAUS Furnishing and Lite Lab are delighted to announce a joint collaboration as the Official Home Furnishing Solutions for Audi Fashion Festival 2014. The event will be held at Ngee Ann City Civic Plaza from 14 to 18 May 2014.

This strategic alliance reflects a strong branding position, to collectively provide a home living eco-lifestyle experience for the consumers. The joint collaboration will also allow various products from Evorich Flooring, HAUS Furnishing and Lite Lab to be displayed extensively at the pre-events at ION Orchard and Ngee Ann City. Their flooring, furnishing and lighting products will also be displayed throughout the actual event in May 2014.

“This is the first time where the three companies join forces to co-sponsor Audi Fashion Festival 2014 as "Official Home Furnishing Solutions. The alliance's core objective is to bring across the central focus – that is building an Eco and Trendy Home Living Lifestyle with quality flooring, furnishing and lighting products and services. I will like to take this chance to thank the organizers of AFF 2014 for giving us this wonderful chance to better serve our customers. It has been a pleasure working with the organizers."

Said Mr Jacky Tan, Head of Marketing (Asia Pacific) for Evorich Flooring Group, as well as the official spokesperson for the strategic alliance.

The Evorich Flooring, HAUS' and Litelab's alliance is confident that consumers will continue to be inspired by this recent involvement at the Audi Fashion Festival. This sponsorship is part of the collaborative efforts made among each company on their ongoing commitment to showcase their holistic eco-green lifestyle product ranges of flooring, lighting and furnishing; to inspire home owners for better home living experience.  

Sending the Alfresco Furnishing 'Waves' into Homes

 “In a dynamic lifestyle market, consumers are pursuing quality furnishing products for their homes. As such, it is important for HAUS Furnishing to understand the market pulse and frame its alfresco indoor and outdoor furniture to suit a wide segment of consumers’ preference.”

Said Francis Koh, Executive Director for HAUS Furnishing.

HAUS Furnishing will make available its leading alfresco furniture range for the event. Consumers will be able to gain a first hand experience on the quality of alfresco furnishing materials and wow at some of its unique new designs. The furniture from HAUS will evoke multiple characteristics for homes and commercial requirements.

Eco Lighting Products to Star the Show

Ms Pamela Tan, executive manager of Lite Lab adds,

“It will be a great opportunity for us to display our lighting solution in Audi Fashion Festival 2014. Consumers will be able to understand how quality lighting can create and modify the ambience of their living space. Furthermore, the lighting will also help to create the required zonal segregation which is often a concern of our consumers.”

The event will therefore present unique designer inspired lights and chandeliers to complement the overall event and particularly stage designs, which is set to dazzle the visuals.  Lite Lab's objective of being part of the event is because it wants to present to the consumer markets on the benefits of using Eco designer within their living spaces.

Flooring into Fashion

Likewise for Evorich Flooring Group, they will take the lead in providing flooring support for the event runway and the media lounges.

The highlight of Audi Fashion Festival 2014 is perhaps the beautiful models 'doing their catwalk' to display the top and latest designs of Asia's fashion industry. While during that moment, take a look on the flooring at the runway too!

High end resilient flooring (HERF) by Evorich will be installed on the fashion runway. It is a strong substitute to traditional laminate flooring and wood parquet due to its waterproof feature. By installing on the runway, it will show how tough and impact resistant the flooring will be. So remember to look at the floor.

 ‘It is a privilege to be part of Audi Fashion Festival 2014. With years of experience in the local as well as regional flooring industry, we are pleased to showcase our High End Resilient Flooring (HERF) for the runway sector. This reflects the high quality and durability of our flooring products. It will be very interesting and very exciting. I wish to thank the event organizer, Mercury Marketing and Communications, for giving Evorich Flooring this opportunity to be part of this important event in Asia.“

Said Mr Dennis Teo, Managing Director of Evorich Flooring Group.

Ms Tjin Lee, Audi Fashion Festival Director says,

“This AFF, we’re thrilled that guests are able to enjoy the full lifestyle experience at the tent with the unique alfresco furniture from HAUS Furnishing as well as the designer inspired lights from Lite Lab. The furnishings add to the atmosphere, creating a relaxing environment for guests to recharge in between shows. AFF is also excited to partner with Evorich Flooring for the festival’s runway, on which designers will showcase their latest looks for the season.”