Swedish Exhibition & Congress Centre steps up its international presence

At the start of this year, Therese Karlsson became the Swedish Exhibition & Congress Centre and Gothia Towers’ new International Account Manager, Congress & Events. This new recruitment marks an increased drive to acquire even more international meeting customers and attract more and larger meetings and conferences to Gothenburg

‘Offering international companies a complete, flexible one-stop-shop solution with all the Swedish Exhibition & Congress Centre’s products and services —all under one roof, with a strong focus on service and sustainability, is a privilege and a wonderful challenge,’ says Therese.

Therese Karlsson joins us from Turistrådet Västsverige (West Sweden Tourist Board) where she was responsible for international sales and travel and for marketing western Sweden as a destination in Europe.

‘Therese’s international experience will, without a doubt, serve her very well in her new role,’ says Malin Erlandsson, Director Meetings, Congress & Events, Meetings business unit, at Swedish Exhibition & Congress Centre and Gothia Towers.

The Congress & Events department, which focuses on large meetings, currently comprises four Account Managers covering all meeting segments: business meetings and organisational meetings, both national and international. The unit markets and contracts value-generating meeting experiences with several hundred to thousands of participants.

‘We are noticing a surge in interest in physical meetings. The pandemic has clearly shown that meetings and events are crucial in providing channels and activities for companies’ and organisations’ growth, through training, innovation, product demos and, not least, as an opportunity to promote companionship and culture,’ says Malin.

‘Through increased international accessibility with more departures to and from Landvetter, not least thanks to the new, long-awaited route to North America launched by Swedavia last year, we see strong international growth potential.’

Therese’s first major international customer activity will be IMEX Frankfurt, which will kick off on 23–25 May.

‘Having the opportunity to meet many international meeting purchasers in one place will be a great start for me. I look forward to building relationships, and I hope we’ll meet there,’ she says.

To find out more about our venue, please contact:
Therese Karlsson therese.karlsson@svenskamassan.se

For questions:
Malin Erlandsson Malin.erlandsson@svenskamassan.se