Gold for Jameson

Gold for Jameson

At the 1st edition of "Örebro Öl & Whisky festival" in the end of November, Jameson 12 YO Special Reserve won the title of the festivals Best Blended Whiskey 2008.

 Over 200 beers & 200 different whiskeys were showcased at the festival but there were only two whiskey categoriesin the competition: Best Blended Whiskey & Best Single Malt. Pernod Ricard's Jameson 12YO Special Reserve took the title of the festivals best Blended Whiskey.

"It is important to note thatJameson 12YO Special Reserve, along withthe other whiskeys in the Jameson range,is in fact a Single Distillery whiskey and should not to be confused with a blend in thetraditional Scottish sense of the word, although Jameson was entered into the "blended" category, and is listedasa blendedIrish Whiskey at theSwedish monopolySystembolaget." Says Laura Feeney, Jameson Brand Ambassador at Pernod Ricard Sweden. "Unlike other blends, where several whiskeys from other distilleries are blended together, the Jameson Distilling tradition has always insisted upon producing every component of their whiskey, as they say, "from grain to glass."

"We are extremely proud of our Single Distillerytradition andvery pleased withour win at the Örebro Öl & Whisky Festival 2008" Laura concludes.

Over the 2 day duration of "Örebro Öl & Whisky festival" the festival welcomed an outstanding 4000people. There was about a 8:2 split in the male:female ratio at the festival with a target market between 23-60 year olds.

Heléne Reuterwall Thideman
PR Manager
Pernod Ricard Sweden
Tel 08 555 201 34
E-post helene.thideman@pernod-ricard-sweden.com