Pressmeddelande -
Nick’s launches groundbreaking ice cream with 75% less calories than the market-leading brands
Nick's disrupts the category with a revolutionary ice cream that contains only a quarter of the calories compared to market-leading brands, without compromising on taste!
Nick’s new ice cream is the first and only no added sugar ice cream that is actually, truly, delicious and creamy without the calories.
What's the secret?
Nick's has reduced the proportion of fat as well as replaced refined sugar with plant-based sweeteners to further bring down the calorie count.
“It is an exciting time for innovation in the food industry. Vegan meat substitutes no longer taste like wool. Ice cream with a fraction of the calories is as good as regular ice cream. Today's development in food science is consumer driven and consumers deserve food that is better for them, we can give it to them”- Niclas Luthman
The ice cream is available in six different flavors; Vanilla Bean, Chocolate, Sea Salt Caramel, Chocolate Brownie, Cookie Dough and Cookies & Cream. The new ice cream assortment contains approximately 275–349 calories per pint, while the competitors’ calories dense ice cream has between 1100–1500 kcal per pint.
With the help of Lohilo Food's strong distribution model, the ice cream will be available in Sweden in April the 24th in most grocery store as well as at online retailers Mathem and Mat.se.
Recommended retail price is SEK 49.90.
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N!CK’S is the tasty Swedish food tech company that makes indulgent products that are better for us all.
We believe you don’t have to compromise deliciousness for healthiness.