Pressmeddelande -
Nick’s challenges the sugar industry with a new caramel bar!
Nick’s challenges the sugar industry with a new no added sugar caramel bar. Soft toffee has a golden center of caramel wrapped in milk chocolate for a chocolatey sensation. Unlike the competitors, Soft Toffee is free from sugar, gluten and palm oil.
“Ever since I was a child, my favorite was a Swedish, classic, toffee filled candy bar. Unfortunately, the ingredient list started with sugar and glucose syrup, so I had to do something about and that’s how the idea of Soft Toffee was born. After numerous attempts the toffee filling finally got the right mouthfeel. Thereafter, we focused on getting the right gooey chocolate feel along with the golden caramel filling. I wonder if this isn’t the best product we have done yet.”-Niclas Luthman
Johanna Strand, marketing director at Nick’s:” We thought it was about time to offer consumers a healthier alternative and that’s why the Soft Toffee has no added sugar or artificial sweeteners. The sweetness comes from a combination of natural sweeteners that does not affect the blood sugar and it is better for your tooth and gut health.”
Soft Toffee will be available in grocery, pharmacies and health retailers stores across Sweden.
About nicks:
Nick’s is a team of talented people and we are passionate about health and indulgence. Everything we make must taste better, or as good as all the sugar and carb filled food that you will find in the grocery stores. Healthy food should taste great, that is why we created Nick’s.
Join Our Fight on Sugar at www.nicks.se
