IsaDora re-introduces The Perfect Moisture Lipstick, now with an improved formula and innovative re-fillable packaging

IsaDora, Sweden’s biggest beauty brand, is excited to announce the re-launch of the iconic The Perfect Moisture Lipstick. The bestseller and beloved lipstick have been updated with an improved formula and is now offered in an innovative, more sustainable re-fillable packaging.

The redesigned formula delivers an even more hydrating, highly pigmented, and comfortable lip color experience. With lip-loving ingredients, such as passion fruit seed oil, it glides effortlessly across your lips, providing a creamy finish that feels luxurious and comfortable. The range of 24 flattering shades includes creamy and pearly finishes. One swipe loads your lips with impeccable, moisturizing color.

To reduce our environmental footprint, The Perfect Moisture Lipstick is now available in re-fillable packaging. This forward-thinking approach allows customers to easily re-fill their favorite shade, reducing waste and contributing to a more sustainable future, says Felicia Ibsen Global Marketing Director at IsaDora.

The new, more sustainable refill packaging contains 53% less plastic than the previous packaging. Additionally, IsaDora has also removed the magnet from the new The Perfect Moisture Lipstick.

Magnets are very useful tool and is produced from rare earth elements which needs to be properly recycled to reduce its environmental impact. However, because of the design of the function often makes them difficult to be disassembled, they usually end up being thrown away as regular waste, which leads to wasteful resource usage and, when they are incinerated, contributes to increased emissions that harm the environment. Therefore, we have decided to remove this feature from “The Perfect Moisture Lipstick” as part of our effort to create a more sustainable packaging, says Yi Lu Quality Assurance & Regulatory Specialist at IsaDora.

IsaDora's commitment to deliver high-quality, easy-to-use, and affordable makeup continues with the re-launch of the Perfect Moisture Lipstick. Soon available in stores and online.