Blogginlägg -
The paradigm of innovation - Part 1
What is the return on innovation?
One of many buzzwords in the present dynamic and competitive business world is innovation. Regardless of industry, company size or structure, innovation has become essential for the survival of any organization. However, companies struggle to recognize what to invest, where to invest and when to invest their scarce resources in innovation and therefore fail to achieve competitive advantage. Fundamental in the discussion about innovation and why companies innovate, is to understand the return on innovation.
In the book “Dealing with Darwin”, the American author and theorist Geoffrey Moore identifies and investigates the returns on innovation. Klick here to read the entire post.
Ämnen
- Data, Telekom, IT
Kategorier
- portfolio management
- innovation
- geoffrey moore
- dealing with darwin
Regioner
- Gävleborg